Media Alert: Rocket Fuel Strengthens Politics & Advocacy Group With Staff Additions; Releases “Preparing for 2016 Part III:...
October 30 2015 - 09:00AM
Business Wire
Study shows how political advertisers can now
use non-intuitive data to target voters
Rocket Fuel (NASDAQ: FUEL), a leading Programmatic Marketing
Platform provider, today announced it has added A.J. Carrillo and
Jesse Contario to its politics and advocacy group to support the
growing demand for its programmatic advertising solutions. Carrillo
and Contario will be responsible for designing, selling and
supporting programmatic solutions for Rocket Fuel’s political and
advocacy partners as these organizations seek to create awareness
and influence opinion leaders, association members, registered
voters and engaged citizens in the 2016 election and beyond.
“Political strategists are turning to Rocket Fuel to power their
programmatic advertising campaigns because it remains politically
neutral while processing staggering amounts of data using Moment
Scoring™ to deliver the right ad, in the right context, at the
right time,” said J.C. Medici, Rocket Fuel’s national director of
politics and advocacy. “A.J. and Jesse have a deep understanding of
how best to leverage data that will drive successful political and
advocacy campaigns. This human talent coupled with our unrivaled
machine learning technology are a powerful combination.”
Rocket Fuel’s recently released study, “Preparing for 2016 Part
III: Immigration” demonstrates how it is no longer enough to simply
leverage a file, party preference, or income-level demographic to
reach voters. Political advertisers can use much more than just
voter files to target their ads to constituents in swing states.
The company’s Part III study examines general attitudes and
swing-state voter response towards immigration, in particular “Path
to Citizenship” and “Education of Undocumented Children.”
A.J. Carrillo, senior account executive, most recently guided
the People's National Movement (PNM) in Trinidad and Tobago to an
unprecedented win in its 2015 parliamentary election as their data
director. Prior to that, Carrillo spent three years as the business
development director for NationBuilder, a community-organizing
software company. He helped grow the organization from a small
company to a global organization with more than 8,000 customers
worldwide.
Jesse Contario, account executive, comes to Rocket Fuel from
Resonate, a marketing intelligence firm. While at Resonate,
Contario primarily focused on research strategies and targeted
advertising solutions to address clients’ digital media challenges.
Drawing on his political consulting experience as a pollster, he
regularly spoke on panels and wrote contributed content pieces on
the importance of digital media, the role of digital media in
campaign politics, and best practices in measuring the impact of
digital.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20151030005221/en/
Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com
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