Rocket Fuel Brings Programmatic Marketing Platform to IBM Universal Behavior Exchange
October 23 2015 - 8:00AM
Business Wire
Rocket Fuel’s Moment Scoring™ Technology Helps
Ensure Campaigns are Delivered at the Right Moment on the Right
Device
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today announced that it is bringing its Rocket
Fuel Programmatic Marketing Platform to the IBM Universal Behavior
Exchange (UBX) to empower marketers with control of all their
customer data via an easy-to-use, integrated console.
A key component of IBM Marketing Cloud, UBX allows marketers to
easily connect data across their solutions to help them better
understand and engage with their customers in the moment. UBX is
supported by an open ecosystem of certified partners, including
Rocket Fuel.
“In today’s marketing climate, identifying your target customer
is only the starting point,” said Simon Hayhurst, senior vice
president of products and business development, Rocket Fuel. “The
UBX lets marketers move beyond demographics and first party data.
They can now leverage contextual and behavioral factors, including
device, time of day, prior purchase behavior and interests, to
reach the right individual, and deliver the most relevant message
on the right device, at the exact moment of influence.”
The integration supports the ability to push published segments
and attributes back into the IBM Marketing Cloud through the Rocket
Fuel Data Management Platform (DMP). This flow of real-time
customer data delivers more targeted and personalized customer
experiences through IBM UBX, speeding time to market from weeks to
one day.
By joining IBM UBX, Rocket Fuel also brings its Rocket Fuel’s
Moment Scoring™ technology to the IBM Marketing Cloud. As a result,
marketers will be able to activate their IBM data across paid
channels and add an additional layer of sophistication by
optimizing data to help ensure campaigns target the precise moment
for a person to receive a marketing message on the right device.
Moment Scoring performs a real-time calculation for each ad
opportunity to determine the likelihood a consumer will engage in a
desired marketing action across channels, devices, and
objectives.
For more information on IBM Universal Behavior Exchange (UBX),
please click here.
About Rocket Fuel
A leading Programmatic Marketing Platform provider, Rocket Fuel
(NASDAQ: FUEL) offers brands, agencies, and platform partners
managed services, as well as a SaaS-based Data Management Platform
(DMP) and Demand Side Platform (DSP), to optimize performance,
awareness, and lift across marketing objectives, channels and
devices. By applying artificial intelligence at big data scale,
Rocket Fuel’s Moment Scoring™ technology performs a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired
action. Moment Scoring goes beyond 1:1 marketing by learning to
predict what marketing actions to take with a campaign at a precise
moment in time, which results in a much more efficient use of
marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three
of the top five agency holding company trading desks, and partners
with some of the world’s leading CRM platforms, marketing platforms
and systems integrators. Headquartered in Redwood City, California,
Rocket Fuel has more than 20 offices worldwide.
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version on businesswire.com: http://www.businesswire.com/news/home/20151023005152/en/
Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com
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