Rocket Fuel Releases New Playbook for Self-Service Advertising Outlining Five Key Strategies for DSP Media Buying in the Age ...
October 01 2015 - 9:00AM
Business Wire
Practical Guide Provides Case Studies on How
Advertisers Successfully Adopted Forward-thinking Methodologies
Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing
Platform provider, today released The New Playbook for Self-Service
Advertising, a must-have advertiser’s guide to achieving success
using a next generation demand-side platform (DSP). The playbook
provides marketers and agencies with practical strategies and
methodologies to gain automation, control and agility.
“Today’s marketers and agencies can gain a distinct business
advantage by adopting a next-generation self-service DSP that lets
technology do the heavy lifting without sacrificing control or
transparency,” said Matt Aaronson, senior product marketing manager
at Rocket Fuel. “We published this playbook as a practical guide
for marketers and to provide an onramp to Rocket Fuel DSP, the
first ever low-touch, high-performance self-service media buying
platform.”
The Playbook highlights a number of examples from Rocket Fuel
customers who have succeeded with the described methodologies,
including one direct response advertiser who found that with
demographic constraints removed, their campaign became nearly twice
as efficient.
The report provides five key strategies to marketers:
1. Focus on objectives - not tactics2. Bring
a performance mindset to brand initiatives3. Make your data work
for you4. Access the marketing laboratory5. Enter the age of
optimization with Rocket Fuel DSP
For a copy of Rocket Fuel’s New Playbook for Self-Service
Advertising, please visit: info.rocketfuel.com/DSP-playbook.
About Rocket Fuel
A leading Programmatic Marketing Platform, Rocket Fuel
(NASDAQ:FUEL) offers brands and agencies managed services, as well
as a SaaS-based Data Management Platform (DMP) and Demand Side
Platform (DSP), to optimize performance, awareness, and lift across
marketing objectives, channels and devices. By applying its
unrivaled Artificial Intelligence at Big Data scale, Rocket Fuel’s
Moment Scoring™ performs a real-time calculation of each ad
opportunity based on a marketer’s goal to determine the likelihood
a consumer will engage in a desired action. Moment Scoring goes
beyond 1:1 marketing by learning to predict what marketing actions
to take with a campaign at a precise moment in time, which results
in a much more efficient use of marketing dollars. Rocket Fuel
serves 96 of the Ad Age 100, three of the top five agency holding
company trading desks, and partners with some of the world’s
leading CRM platforms, marketing platforms and systems integrators.
Headquartered in Redwood City, California, Rocket Fuel has more
than 20 offices worldwide.
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Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com
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