Practical Guide Provides Case Studies on How Advertisers Successfully Adopted Forward-thinking Methodologies

Rocket Fuel (NASDAQ:FUEL), a leading Programmatic Marketing Platform provider, today released The New Playbook for Self-Service Advertising, a must-have advertiser’s guide to achieving success using a next generation demand-side platform (DSP). The playbook provides marketers and agencies with practical strategies and methodologies to gain automation, control and agility.

“Today’s marketers and agencies can gain a distinct business advantage by adopting a next-generation self-service DSP that lets technology do the heavy lifting without sacrificing control or transparency,” said Matt Aaronson, senior product marketing manager at Rocket Fuel. “We published this playbook as a practical guide for marketers and to provide an onramp to Rocket Fuel DSP, the first ever low-touch, high-performance self-service media buying platform.”

The Playbook highlights a number of examples from Rocket Fuel customers who have succeeded with the described methodologies, including one direct response advertiser who found that with demographic constraints removed, their campaign became nearly twice as efficient.

The report provides five key strategies to marketers:

1. Focus on objectives - not tactics2. Bring a performance mindset to brand initiatives3. Make your data work for you4. Access the marketing laboratory5. Enter the age of optimization with Rocket Fuel DSP

For a copy of Rocket Fuel’s New Playbook for Self-Service Advertising, please visit: info.rocketfuel.com/DSP-playbook.

About Rocket Fuel

A leading Programmatic Marketing Platform, Rocket Fuel (NASDAQ:FUEL) offers brands and agencies managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying its unrivaled Artificial Intelligence at Big Data scale, Rocket Fuel’s Moment Scoring™ performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Rocket Fuel serves 96 of the Ad Age 100, three of the top five agency holding company trading desks, and partners with some of the world’s leading CRM platforms, marketing platforms and systems integrators. Headquartered in Redwood City, California, Rocket Fuel has more than 20 offices worldwide.

Rocket FuelKristin Holloway, 650-480-7561pr@rocketfuel.com

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