Publishers & Ad Networks Gain Access to Rocket Fuel’s Self Service DSP, DMP & Comprehensive Training Program to Expand Reac...
September 17 2015 - 9:00AM
Business Wire
Proven Leader John Ferraro Appointed as Vice
President, Publisher Partnerships
Rocket Fuel (NASDAQ:FUEL), the leading Programmatic Marketing
Platform provider with Moment Scoring™ technology, today announced
that ad sellers, including publishers and networks, now have access
to a broader set of products and services within Rocket Fuel’s
Programmatic Marketing Platform, an integrated SaaS platform which
includes an industry leading self-service Demand-Side Platform
(DSP) and Data Management Platform (DMP). These offerings are
designed to securely work with an ad seller’s unique and
proprietary first-party data to offer a more robust audience
monetization solution.
Rocket Fuel formerly served its community of more than 100
publishers and ad networks through its Audience Accelerator
sub-brand. Ad sellers can now access a broader range of products
and services through the Rocket Fuel platform to activate and
monetize their first-party data. Rocket Fuel has appointed John
Ferraro as vice president of publisher partnerships to lead the
business unit.
“Ad sellers are an important business unit for Rocket Fuel and
we are pleased to offer additional products and services designed
to help them activate and monetize their first-party data,” said
John Ferraro, vice president of publisher partnerships at Rocket
Fuel. “As an early Rocket Fuel client, I’ve long maintained that
the technology underpinning Rocket Fuel’s offerings is in a
category of its own; as a leader of the publisher team, I continue
to be impressed by the company’s commitment to the ad seller
community and the training and support infrastructure in place to
make our clients successful.”
“These expanded Rocket Fuel offerings are a great addition to
our NCM Cinema Accelerator product, which allows advertisers to
reach moviegoers as they extend their movie-going experience with
social, display, mobile and video,” said Ian Owen-Ward, Senior Vice
President of Digital with National CineMedia (NCM). “With several
successful campaigns by major brands completed and more underway,
Rocket Fuel’s augmented resources – including a robust self-service
audience extension program available within the DSP for our
regional sales efforts and a terrific detailed training program to
help make our team even more successful – have been a significant
benefit to accomplishing everything we set out to achieve.”
In addition to the self-service DSP and DMP, ad sellers can also
leverage a private marketplace offering introduced earlier this
year to get better performance from their premium owned and
operated inventory, as well as leverage its longstanding audience
extension programs currently available to clients in the US and
Europe. In conjunction with the expanded offerings, Rocket Fuel is
also introducing a comprehensive sales training program and new
go-to-market planning tools which enable our partners’ sales teams
to hit the ground running in bringing consultative value to their
advertisers and generating maximum sales revenue.
John Ferraro Leads Publisher Partnership Team
John Ferraro is a proven sales leader with over 20 years of
experience in the media industry spanning digital, radio and
television. As Vice President, Publisher Partnerships at Rocket
Fuel he leads the publisher team focusing on platforms and services
that enable ad sellers, including publishers and networks, to
activate and monetize their first-party data.
Before joining Rocket Fuel, John spent over six years as VP,
Advertising Sales at Whitepages, where he championed the expansion
of programmatic services for advertisers. His career spans myriad
leadership roles in radio, broadcast television and cable
television including Director of Online Sales and Marketing for
KING Television, where he managed all digital sales and marketing
efforts for the Seattle NBC affiliate as well as a 24-hour regional
cable news channel.
Programmatic Marketing Platform Powered by Moment
Scoring
Rocket Fuel’s platform leverages Moment Scoring, a real-time
calculation of each ad opportunity based on a marketer’s goal to
determine the likelihood a consumer will engage in a desired action
across channels, devices, and objectives. Moment Scoring
automatically optimizes media spend across addressable programmatic
channels to improve performance. As Rocket Fuel ad sellers’ clients
use the platform to activate their first, second, and third-party
data across both owned and paid media channels, they can deliver
integrated, personalized advertising campaigns at specific customer
touch points and operational moments, for a better return on ad
spend (ROAS).
Rocket Fuel’s expanded set of products and services are now
available to ad sellers. Additional information on Rocket Fuel’s ad
seller offerings is available at
http://www.rocketfuel.com/en/programmatic-marketing-platform/publishers/.
About Rocket Fuel
Rocket Fuel (NASDAQ:FUEL) is the leading Programmatic Marketing
Platform provider with Moment Scoring™ technology. The company
offers brands and agencies managed services, as well as a
SaaS-based Data Management Platform (DMP) and Demand Side Platform
(DSP), to optimize performance, awareness, and lift across
marketing objectives, channels and devices. By applying its
unrivaled Artificial Intelligence at Big Data scale, Rocket Fuel’s
Moment Scoring™ performs a real-time calculation of each ad
opportunity based on a marketer’s goal to determine the likelihood
a consumer will engage in a desired action. Moment Scoring goes
beyond 1:1 marketing by learning to predict what marketing actions
to take with a campaign at a precise moment in time, which results
in a much more efficient use of marketing dollars. Rocket Fuel
serves 96 of the Ad Age 100, three of the top five agency holding
company trading desks, and partners with some of the world’s
leading CRM platforms, marketing platforms and systems integrators.
Headquartered in Redwood City, California, Rocket Fuel has more
than 20 offices worldwide.
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Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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