Media Alert: Rocket Fuel Releases “Best Research of Q2 2015” Infographic
August 18 2015 - 9:00AM
Business Wire
Rocket Fuel Sums Up the Latest in Programmatic
Marketing and the Digital Marketing Ecosystem
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at big
data scale to optimize marketing ROI for global agencies and
enterprise marketers, today published “Best Research of Q2 2015,” a
roundup of useful insights and best practices. Every quarter,
Rocket Fuel aggregates an insightful, data-driven collection of
whitepapers, studies, infographics, and articles designed to help
marketers perform at a higher level. Each reference item is
presented in a single infographic for quick reference.
Highlights from the Q2 2015 Research Roundup include:
Rocket Fuel Research
- Guide to Programmatic Marketing
- Marketing That Learns: Creating a
Singular View of the Customer, a joint report with Forrester
Consulting
- Guide to Creative Optimization
Industry Research
- A report from Nielsen framing the
effectiveness of long-term ads
- Harvard Business Review’s Cheat Sheet
for Marketers on the Future of Digital Platforms
- A Pew Research study on Americans’
views about data collection and security
The full Q2 2015 Research Roundup infographic can be found at
http://info.rocketfuel.com/Programmatic_Research_Roundup.html.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of big data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™
technology to achieve brand and direct-response objectives in
diverse industries across North America, Latin America, Europe, and
APAC. Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize
customer interactions. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL."
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Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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