CADREON and Rocket Fuel Enter Agreement to Bolster AMP, IPG Mediabrands’ Proprietary Data Solution
July 30 2015 - 6:00AM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers today announced Cadreon has selected Rocket
Fuel’s programmatic marketing platform to enhance IPG Mediabrands’
Audience Measurement Platform (AMP). This helps to further build
AMP’s audience segments and to analyze audience avails, with
offline data match, linking offline data and first-party CRM data
with online cookie data.
In selecting Rocket Fuel, IPG Mediabrands’ AMP will make offline
data visible and actionable for clients and offer them the ability
to programmatically target prospects and customers across any
addressable channel. IPG Mediabrands will benefit from access to
Rocket Fuel’s full suite of digital campaign management tools:
including expanded self-service, individual-level consumer
targeting, and the ability to centralize and activate customer data
from a variety of sources. This will allow IPG Mediabrands’ clients
to programmatically target consumers and prospects more efficiently
across addressable paid and owned marketing channels.
“This is the next step of our partnership with Rocket Fuel,”
said Arun Kumar, Global President of Cadreon. “It gives our
agencies a new way to carry out marketing initiatives across
display, mobile, video and social channels, automating bidding
levels and impression distribution to achieve desired
performance."
“This is a great example of Rocket Fuel’s continued commitment
to helping agencies, like IPG Mediabrands with their evolving
marketing needs,” said Monte Zweben, Interim CEO of Rocket Fuel.
“With our integrated programmatic marketing platform, Rocket Fuel’s
AI will enable IPG Mediabrands’ AMP to better harness and optimize
knowledge about its own clients and drive improved
performance."
About Cadreon
Cadreon is a specialized digital marketing services platform
that integrates technology, data, inventory and human intelligence
to reach and manage the most profitable audiences for our clients.
Cadreon operates worldwide in 68 markets.
About the Programmatic Marketing Platform
Rocket Fuel’s Programmatic Marketing Platform uses artificial
intelligence (AI) at Big Data scale to learn from every moment of
customer interaction and deliver and optimize media spend across
addressable programmatic channels including display, video, mobile,
and social—simultaneously. The result is personalized marketing at
every customer moment, and improved marketing performance,
awareness and lift.
It is powered by Moment Scoring™ which uses Rocket Fuel’s
massive Big Data architecture to access the most information yet
anonymous data about an individual -- at a precise moment in time,
while on a specific device, to determine how likely it is they will
respond to the ad. Rocket Fuel Moment Scoring™ is a real-time
calculation of moments of influence that optimizes programmatic
decisions and learns how to improve them over the life of
campaigns.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
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version on businesswire.com: http://www.businesswire.com/news/home/20150730005414/en/
Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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