New Infographic Showcases Power of Rocket Fuel’s Programmatic Marketing Platform to Uncover Insights Based on Behavioral and Predictive Insights for Advertisers, Including Travel, Retail, and Auto

Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today published a new infographic that highlights actionable insights related to the purchasing patterns of luxury and non-luxury travelers. The infographic provides a visual snapshot of key findings that can inform retailers on the type of traveler to target, which are based on Rocket Fuel campaign data from more than 240,000 unique travelers and 1.2 million conversions.

Key highlights of the infographic include:

  • Both luxury and non-luxury travelers are more likely to convert on dining, retail, and entertainment ads prior to a trip than non-travelers
  • Luxury travelers make up to 18 purchases prior to a trip, compared to four for non-luxury travelers based on Rocket Fuel’s conversion data
  • Luxury travelers are 206% more likely to make a retail purchase at a luxury retailer than non-luxury travelers

“Rocket Fuel’s AI-based media buying brings a wealth of non-obvious insights to consumer targeting and, as a consequence, drives higher-performing campaigns. This is critical for travel advertisers who are largely focused on direct response campaigns for their digital marketing initiatives,” said Chris Lorenzoni, Rocket Fuel’s director of category strategy for travel. “The findings within the study are not only interesting but they’re also actionable for advertisers: drawing correlations between luxury traveler behavior and a higher propensity to convert on retail ads prior to a trip. The value of working with Rocket Fuel, however, is that these insights are automatically leveraged by Rocket Fuel as part of our proprietary Moment Scoring™ process which optimizes for myriad features that make an individual more likely to convert on a given campaign, and allows us to deliver higher-performing campaigns.”

Rocket Fuel is driving market-leading performance with Moment Scoring™, which uses Rocket Fuel’s massive Big Data architecture to access anonymous individual consumer data at precise moments in time to determine how likely it is a consumer will respond to an ad. Rocket Fuel Moment Scoring™ is a real-time calculation of moments of influence that optimizes programmatic decisions and learns how to improve them over the life of campaigns.

Rocket Fuel’s luxury and non-luxury traveler infographic can be found at info.rocketfuel.com/travel-marketing. More information on how Rocket Fuel delivers high-performance ad campaigns for travel clients can be found at: http://rocketfuel.com/solution/details/industry/travel.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize each customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com

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