Nielsen Selects Rocket Fuel as Inaugural Member of Nielsen Preferred Platform Partner Program
July 06 2015 - 4:35PM
Business Wire
Rocket Fuel Brings Programmatic Marketing
Leadership and Moment Scoring™ to New Nielsen Program to Measure
Digital Performance
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced that it is now one of the
inaugural members of the Nielsen Preferred Platform Partner
Program.
“We are excited to welcome Rocket Fuel to our Preferred Platform
Program given their ability to optimize for audiences and deliver
performance metrics that deliver against our comprehensive total
audience measurement framework,” said Andrew Feigenson, Managing
Director of Digital, Nielsen.
“We're thrilled that Rocket Fuel is one of a select few
companies chosen by Nielsen for its new program,” said Rocket
Fuel’s interim CEO Monte Zweben. “Nielsen’s Preferred Partner
Program is a terrific opportunity to expand Rocket Fuel’s
relationship with Nielsen and to extend our market-leading,
data-driven offerings to even more of Nielsen’s customers around
the globe.”
Rocket Fuel uses Nielsen’s measurement for its digital campaign
reporting by implementing tagging and campaign activation, and
providing centralized campaign reporting. Rocket Fuel enables
access to Nielsen Digital Ad Ratings (DAR), the industry-standard
for digital campaign audience measurement.
Rocket Fuel can also optimize to reach targeted audiences at a
higher rate than industry norms. Higher precision for audience
targeting helps advertisers maximize the moment of influence,
resulting in higher-performing campaigns.
Rocket Fuel will continue to work closely with Nielsen to
incorporate additional Nielsen measurement over time that will help
clients improve the effectiveness of their advertising campaigns
and better sell their content. This may include measurement and
solutions such as thousands of Nielsen and eXelate audience
segments and Nielsen Digital Brand Effect.
Rocket Fuel is driving market-leading performance with Moment
Scoring™ which uses Rocket Fuel’s massive Big Data architecture to
access the most information yet anonymous data about an individual
-- at a precise moment in time, while on a specific device, to
determine how likely it is they will respond to the ad. Rocket Fuel
Moment Scoring™ is a real-time calculation of moments of influence
that optimizes programmatic decisions and learns how to improve
them over the life of campaigns.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize each
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
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version on businesswire.com: http://www.businesswire.com/news/home/20150706005810/en/
Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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