Media Alert: Rocket Fuel to Present on the OmniChannel Approach at GMIC New York
June 09 2015 - 9:00PM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced that Rocket Fuel's Mobile
Strategy Lead, Xander Kotsatos, will be speaking at the Global
Mobile Internet Conference (GMIC) in New York City on Thursday,
June 11.
With conferences in cities like Beijing, San Francisco, Tokyo,
and Bangalore, GMIC gathers the mobile community to share the
latest innovations and connect them with industry thought-leaders.
GMIC New York will address the unique challenges and opportunities
that brands using mobile experience every day. Participants will
explore the future of mobile for entertainment, retail, media,
brands, agencies, and consumer products to get a clear perspective
on how to optimize the mobile customer experience.
Rocket Fuel's Mobile Strategy Lead, Xander Kotsatos, will
participate on the panel: “OmniChannel Approach: Creating Powerful
Customer Experiences,” scheduled for 10:50 a.m. ET. Panelists will
share how to create a truly personalized customer experience that
seamlessly spans digital and brick-and-mortar. The panel will
examine how to move beyond a multichannel strategy by mastering an
omnichannel approach that elevates the customer experience.
OmniChannel Approach panelists include:
Moderator:
- Yev Galper, Head of Mobile Competency
Center, EPAM
Speakers:
- Xander Kotsatos, Mobile Strategy Lead,
East, Rocket Fuel
- Charles Manning, CEO and President,
Kochava
- Tyler McKinley, CEO, MobileRQ
- Jill Wilson, SVP of Game Development,
SGN
Details regarding Rocket Fuel’s mobile offerings can be found at
http://rocketfuel.com/solution/details/channel/mobile. Information
regarding the event can be found at http://nyc.thegmic.com/.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
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version on businesswire.com: http://www.businesswire.com/news/home/20150609006704/en/
for Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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