CORRECTING & REPLACING Media Alert: Rocket Fuel Helps Advertisers Drive Higher Performance with AI-Optimized Private Marketpl...
June 08 2015 - 5:35PM
Business Wire
Cree Lighting Achieves Click-Through Rate
Improvement of Nearly 43%
Please replace the release with the following corrected version
due to multiple revisions.
The corrected release reads:
MEDIA ALERT: ROCKET FUEL HELPS ADVERTISERS
DRIVE HIGHER PERFORMANCE WITH AI-OPTIMIZED PRIVATE
MARKETPLACE
Cree Lighting Achieves Click-Through Rate
Improvement of Nearly 43%
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today published a new customer success story
from Cree that illustrates the power of Rocket Fuel’s Private
Marketplace (PMP) offering to deliver improved performance across
premium publishers by leveraging the targeting capabilities of
Rocket Fuel’s AI-based demand-side platform (DSP) and data
management platform (DMP).
Cree
Cree, a market-leading innovator of lighting-class LEDs, LED
lighting, and semiconductor products for power and radio frequency
(RF) applications, worked with Rocket Fuel to build awareness for
its LED lighting products and reliably reach quality traffic across
premium publishers and realize superior performance with Rocket
Fuel's Private Marketplace capability.
“Rocket Fuel’s Private Marketplace capability turned out to be a
great investment for us,” said David Dykes, Media Director for
Baldwin&. “We wanted to improve our display advertising results
by driving qualified traffic from pre-identified premium
publishers’ sites. Because Rocket Fuel gave us that capability, we
were able to efficiently drive users to our client’s site and help
contribute to the lowest bounce rate onsite in over six
months."
Results:
- 42.86% improvement in efficiency when
analyzing conversion rates in getting Cree consumers to the Buy Now
page.
- Cree was able to reliably reach quality
traffic across premium publishers and realize superior performance
with Rocket Fuel's Private Marketplace capability.
Cree is part of a growing roster of Rocket Fuel customers
achieving higher performance with Rocket Fuel. More than 50
customer success stories have been published to date at
http://rocketfuel.com/successtory.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns™ to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
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version on businesswire.com: http://www.businesswire.com/news/home/20150608005873/en/
Rocket FuelErica Jacobs, 650-481-6178pr@rocketfuel.com
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