Media Alert: Rocket Fuel to Present on Programmatic Mobile Advertising at Mobile Media Summit Upfront @ Internet Week
May 15 2015 - 04:17PM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced that Rocket Fuel's Senior
Director of Mobile, Nitin Chitkara, will be speaking at Mobile
Media Summit Upfront @ Internet Week in New York City on Monday,
May 18.
Mobile Media Summit Upfront @ Internet Week provides industry
experts an opportunity to meet the world’s top brands, agencies,
and mobile thought leaders in one place; hear about the latest
mobile breakthroughs to stay ahead of the curve in the
fast-changing digital marketplace; and get insider access to proven
strategies for mobile advertising success.
Rocket Fuel's Senior Director of Mobile, Nitin Chitkara, will
participate on the panel “The Ultimate Mix: Leveraging User Data
and Programmatic for Campaign Success” scheduled for 12:15 p.m. ET.
Panelists will share how programmatic buying and selling is an
increasingly important part of mobile media, but it has been
difficult to mix with audience data. The panel will examine how
marketers can leverage audience data and programmatic buying
together and separately for campaign success.
The Ultimate Mix panelists include:
- Miriam Gottfried (Moderator) –
Reporter, Heard on the Street, Wall Street Journal
- Nitin Chitkara – Senior Director of
Mobile, Rocket Fuel
- Brian Smith – Director of Product,
Pinsight Media
- Will Phung – Vice President of Media,
M&C Saatchi Mobile
- Vanessa Newkirk – SVP, Digital
Director, MediaVest
More details regarding the event can be found at
http://mobilemediasummit.com/.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns® to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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