Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that Rocket Fuel's Senior Director of Mobile, Nitin Chitkara, will be speaking at Mobile Media Summit Upfront @ Internet Week in New York City on Monday, May 18.

Mobile Media Summit Upfront @ Internet Week provides industry experts an opportunity to meet the world’s top brands, agencies, and mobile thought leaders in one place; hear about the latest mobile breakthroughs to stay ahead of the curve in the fast-changing digital marketplace; and get insider access to proven strategies for mobile advertising success.

Rocket Fuel's Senior Director of Mobile, Nitin Chitkara, will participate on the panel “The Ultimate Mix: Leveraging User Data and Programmatic for Campaign Success” scheduled for 12:15 p.m. ET. Panelists will share how programmatic buying and selling is an increasingly important part of mobile media, but it has been difficult to mix with audience data. The panel will examine how marketers can leverage audience data and programmatic buying together and separately for campaign success.

The Ultimate Mix panelists include:

  • Miriam Gottfried (Moderator) – Reporter, Heard on the Street, Wall Street Journal
  • Nitin Chitkara – Senior Director of Mobile, Rocket Fuel
  • Brian Smith – Director of Product, Pinsight Media
  • Will Phung – Vice President of Media, M&C Saatchi Mobile
  • Vanessa Newkirk – SVP, Digital Director, MediaVest

More details regarding the event can be found at http://mobilemediasummit.com/.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com

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