Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing platform provider that uses artificial intelligence (AI) at Big Data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced Bridget Bidlack, Vice President, Enterprise Products and Kiwoba Allaire, Founder and Director of Rocket Fuel Gives Back, have been named to San Francisco Business Times’ list of 2015 Most Influential Women in Bay Area Business.

Bridget Bidlack joined Rocket Fuel in 2014, through the acquisition of [x+1] where she was Senior Vice President, Product Management. In her current role, Bridget oversees Rocket Fuel’s enterprise offerings, including its industry-leading data management platform (DMP). Under her leadership, several of the products she manages have received top industry honors. Bridget’s sharp business acumen and ability to interface with both engineering teams and customers is an important asset for the business, allowing her to bring innovation to both cutting-edge, emerging products and mature technology systems.

Kiwoba Allaire leads the Rocket Fuel Gives Back program, which was founded five years ago and focuses on philanthropic endeavors, including feeding the homeless, lower income family assistance, and fundraising events that support education programs and benefit at-risk youth in San Francisco Bay Area communities. Recently, Kiwoba created an inspiring six-week educational after-school STEM (Science, Technology, Engineering, and Math) program for elementary-aged Hispanic and African American girls from East Palo Alto and Redwood City. Kiwoba also serves as an executive board member of United Way, and as a member of Sheriff’s Activities League, All Stars Helping Kids, and The Family Network.

“We are delighted that the San Francisco Business Times has chosen to honor two of our most valued women leaders at Rocket Fuel,” said Jennifer Trzepacz, Senior Vice President of Employee Success. “Both Bridget and Kiwoba are not only focused on Rocket Fuel’s success in transforming the marketing industry, but also building and motivating teams to follow their passion. This is an exciting time in the Bay Area for business and technology, and these two dynamic women are truly inspiring.”

The San Francisco Business Times’ Most Influential Women in Bay Area Business list showcases influential women across a broad range of fields, highlighting their words of advice and proudest accomplishments. Bridget and Kiwoba will be honored, along with this year’s corporate and community leaders, at a special recognition dinner at the Hilton San Francisco Union Square on Thursday, June 4 from 5 p.m. PT.

Tickets can be purchased online at http://www.bizjournals.com/sanfrancisco/event/114631.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September of 2014, Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize every customer interaction. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com

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