Rocket Fuel Leaders Bridget Bidlack and Kiwoba Allaire Named to SF Business Times “Most Influential Women in Business” List
May 15 2015 - 09:00AM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, today announced Bridget Bidlack, Vice
President, Enterprise Products and Kiwoba Allaire, Founder and
Director of Rocket Fuel Gives Back, have been named to San
Francisco Business Times’ list of 2015 Most Influential Women in
Bay Area Business.
Bridget Bidlack joined Rocket Fuel in 2014, through the
acquisition of [x+1] where she was Senior Vice President, Product
Management. In her current role, Bridget oversees Rocket Fuel’s
enterprise offerings, including its industry-leading data
management platform (DMP). Under her leadership, several of the
products she manages have received top industry honors. Bridget’s
sharp business acumen and ability to interface with both
engineering teams and customers is an important asset for the
business, allowing her to bring innovation to both cutting-edge,
emerging products and mature technology systems.
Kiwoba Allaire leads the Rocket Fuel Gives Back program, which
was founded five years ago and focuses on philanthropic endeavors,
including feeding the homeless, lower income family assistance, and
fundraising events that support education programs and benefit
at-risk youth in San Francisco Bay Area communities. Recently,
Kiwoba created an inspiring six-week educational after-school STEM
(Science, Technology, Engineering, and Math) program for
elementary-aged Hispanic and African American girls from East Palo
Alto and Redwood City. Kiwoba also serves as an executive board
member of United Way, and as a member of Sheriff’s Activities
League, All Stars Helping Kids, and The Family Network.
“We are delighted that the San Francisco Business Times has
chosen to honor two of our most valued women leaders at Rocket
Fuel,” said Jennifer Trzepacz, Senior Vice President of Employee
Success. “Both Bridget and Kiwoba are not only focused on Rocket
Fuel’s success in transforming the marketing industry, but also
building and motivating teams to follow their passion. This is an
exciting time in the Bay Area for business and technology, and
these two dynamic women are truly inspiring.”
The San Francisco Business Times’ Most Influential Women in Bay
Area Business list showcases influential women across a broad range
of fields, highlighting their words of advice and proudest
accomplishments. Bridget and Kiwoba will be honored, along with
this year’s corporate and community leaders, at a special
recognition dinner at the Hilton San Francisco Union Square on
Thursday, June 4 from 5 p.m. PT.
Tickets can be purchased online at
http://www.bizjournals.com/sanfrancisco/event/114631.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns® to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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