Media Alert: Credit Union Link Heightens Awareness With Rocket Fuel
May 12 2015 - 12:34PM
Business Wire
Rocket Fuel Campaign Propels a 23% Increasein
Prospective Membership to Michigan Credit Unions
Rocket Fuel (NASDAQ: FUEL), a leading programmatic marketing
platform provider that uses artificial intelligence (AI) at Big
Data scale to optimize marketing ROI for global agencies and
enterprise marketers, published a customer success story
highlighting the use of Rocket Fuel’s Marketing That Learns® in
Credit Union Link’s successful digital advertising campaign.
CU Link is a collaborative effort among Michigan credit unions
and their trade association, the Michigan Credit Union League, to
showcase the power of the credit union network. With a combination
of Rocket Fuel for Direct Response and Rocket Fuel for Brand, CU
Link was able to drive a 23% increase in prospective membership to
Michigan credit unions. Age performance was strongest with
Millennials and younger Gen-Xers, fulfilling a key campaign goal to
generate interest in joining a credit union with younger consumers.
Furthermore, Rocket Fuel was able to leverage analytics expertise
through its Big Data platform to reveal that campaign performance
was stronger with renters, helping CU Link to identify recent
college graduates and younger families as important growth targets.
The mobile channel was especially strong for the campaign with a
.44% click-through rate—10% above the campaign goal.
Full details on CU Link’s success with Rocket Fuel can be found
in the featured success story at http://rocketfuel.com/successtory/detail/drives-great-results-for-cu-link-michigan.
To date, Rocket Fuel has profiled the campaign successes of more
than 50 satisfied clients in published customer success stories,
all of which are available here.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns® to
achieve brand and direct-response objectives in diverse industries
across North America, Latin America, Europe, and APAC. With the
acquisition of marketing technology firm [x+1] in September of
2014, Rocket Fuel now offers a complete programmatic marketing
platform for the world's most innovative, always-on marketers. The
platform includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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