Media Alert: Rocket Fuel to Present on AI & Big Data’s Role in Powering Digital Marketing at Collision & IBM ExperienceOne ...
April 23 2015 - 9:00AM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying
platform provider that uses artificial intelligence (AI) at Big
Data scale to improve marketing ROI for global agencies and
enterprise marketers, today announced that the company is speaking
at two upcoming conferences to share their perspective on the value
of Big Data in powering digital marketing to improve campaign
performance and better reach target customers.
Collision Conference
Collision is a new type of tech conference in the US, and is
expected to attract 10,000 attendees. It is a sister event to the
acclaimed Web Summit, which is one of Europe’s largest tech
conferences, attracting over 20,000 attendees from around the
world. Collision is designed as a meeting place for people who are
both building the companies of tomorrow and managing the companies
of today.
Rocket Fuel President Richard Frankel will share his expertise
during a fireside chat with Caesar’s Palace CMO Tariq, entitled,
“It’s the Data, Stupid,” highlighting the value of using AI and Big
Data-powered media buying to dramatically improve campaign
performance. The session will be held on Tuesday, May 5 at 2 p.m.
on the main marketing stage.
Collision will take place on May 5-6 in Las Vegas, Nevada. More
details regarding the event can be found at
https://collisionconf.com/.
IBM Amplify 2015
Rocket Fuel is a sponsor of the IBM Amplify conference, a key
conference for marketing, merchandising, ecommerce, sales, and
customer service professionals. It is expected to attract 2,800
attendees.
Rocket Fuel’s VP of Enterprise Products, Bridget Bidlack, will
present in a plenary session on “Leveraging a DMP and DSP to
Connect with Your Customers at Every Touch Point.” During her
session, Bidlack will share key insights on the power of
intelligent digital marketing hubs to create a unified customer
experience across paid and owned channels. The session will be held
on May 12 at 1:30 p.m.
The IBM Amplify conference will take place on May 11-13 in San
Diego, CA. More details regarding the event can be found at
http://www-01.ibm.com/software/events/amplify/index.html.
A companion whitepaper on Rocket Fuel’s digital media buying
process is also available at
http://info.rocketfuel.com/Programmatic-Buying-Guide.html.
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns®
platform to achieve brand, direct-response and revenue objectives
in diverse industries across North America, Latin America, Europe,
and APAC. With the acquisition of marketing technology firm [x+1]
in September 2014, Rocket Fuel now offers a complete digital
marketing hub for the world's most innovative, always-on marketers
and ad sellers. The hub includes data management, programmatic
media-buying, site optimization, and predictive analytics
capabilities that extend across paid and owned channels, and
personalize customer interactions. Rocket Fuel operates in more
than 20 offices worldwide and trades on the NASDAQ Global Select
Market under the ticker symbol "FUEL." For more information, please
visit http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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