Rocket Fuel Among Industry’s First to Announce Integration With New Marketo Ad Bridge
April 14 2015 - 12:01PM
Business Wire
Rocket Fuel’s AI-Based Programmatic Ad-Buying
Platform and Rich Marketo Audiences Drive Optimal Business Outcomes
for Marketers
Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying
platform provider that uses artificial intelligence (AI) at Big
Data scale to improve marketing ROI for global agencies and
enterprise marketers, today announced an integration with Marketo
(NASDAQ:MKTO), the leading provider of engagement marketing
software and solutions. Rocket Fuel is now integrated with the new
Marketo Ad Bridge, which launched today at the Marketing Nation™
Summit 2015 in San Francisco.
Marketo Ad Bridge connects digital advertising efforts to an
overall engagement marketing strategy so marketers can find and
attract the right prospects and move them through the customer
journey. With this integration, Rocket Fuel can ingest marketers’
first-party data to automate individualized, one-to-one marketing
across all paid and owned channels. Rocket Fuel’s AI-powered
decision engine enables the development of data-based marketing and
the ability to nurture and move targets through the funnel. This
precision approach, which goes across marketing touch points, helps
marketers to achieve their best business outcomes.
“Key here, and not to be missed — data can now flow back and
forth, all in real time, between Marketo and the Rocket Fuel
Digital Marketing Hub,” said Simon Hayhurst, Senior Vice President,
Product Marketing at Rocket Fuel. “Rocket Fuel clients using Ad
Bridge will have a unique benefit: each action informs the next,
making each marketing decision in the customer engagement journey
more intelligent than the last.”
With these new capabilities, a client in the travel industry
could, for instance, track the seasonality of its customer’s travel
purchases. Because data in Rocket Fuel’s system flows into Ad
Bridge, and that client can use its data on the Rocket Fuel Digital
Marketing Hub, that travel industry client could anticipate the
next trip a customer might be thinking about — including
destinations, lodging, restaurants, and activity preferences — and
engage the customer in paid or owned media months prior to their
next anticipated trip.
“Bringing Marketo’s rich customer data into the Rocket Fuel
Digital Marketing Hub enables marketers to effectively engage
customers with the right message in the right place at the right
time,” said Emir Elliott-Lindo, Vice President of Business
Development at Marketo. “Jointly, we look forward to strengthening
our customers’ overall engagement marketing strategies.”
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns®
platform to achieve brand and direct-response objectives in diverse
industries across North America, Latin America, Europe, and APAC.
With the acquisition of marketing technology firm [x+1] in
September 2014, Rocket Fuel now offers a complete digital marketing
hub for the world's most innovative, always-on marketers. The hub
includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize
customer interactions. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
About Marketo
Marketo (NASDAQ:MKTO) provides the leading marketing software
and solutions designed to help marketers master the art and science
of digital marketing. Through a unique combination of innovation
and expertise, Marketo is focused solely on helping marketers keep
pace in an ever-changing digital world. Spanning today's digital,
social, mobile and offline channels, Marketo’s Engagement Marketing
Platform powers a set of breakthrough applications to help
marketers tackle all aspects of digital marketing from the planning
and orchestration of marketing activities to the delivery of
personalized interactions that can be optimized in real-time.
Marketo's applications are known for their ease-of-use, and are
complemented by the Marketing Nation®, a thriving network of more
than 400 third-party solutions through our LaunchPoint® ecosystem
and over 50,000 marketers who share and learn from each other to
grow their collective marketing expertise. The result for modern
marketers is unprecedented agility and superior results.
Headquartered in San Mateo, CA with offices in Europe, Australia
and Japan, Marketo serves as a strategic marketing partner to more
than 3,750 large enterprises and fast-growing small companies
across a wide variety of industries. For more information, visit
www.marketo.com.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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