Media Alert: Rocket Fuel Reveals Programmatic Advertising and Digital Marketing Best Practices
April 01 2015 - 9:00AM
Business Wire
Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying
platform provider that uses artificial intelligence (AI) at Big
Data scale to improve marketing ROI for global agencies and
enterprise marketers, today announced that it is participating in
several upcoming conferences focused on educating the industry on
programmatic advertising and digital marketing technology and
business best practices.
CMO Summit
April 15-16
The CMO Summit will bring together CMOs and leading marketing
executives from various U.S.-based companies to discuss current
issues and trends, network with peers, and learn about the latest
technology solutions.
Rocket Fuel’s VP of Analytics, Doug Miller, will present during
a thought leadership session entitled, “What’s Under the Hood of
Programmatic?” on April 15 from 2:35 to 3:05 p.m. His presentation
will highlight the five-step process for programmatic ad buying and
how it can be utilized to increase sales and conversions.
A companion whitepaper on Rocket Fuel’s digital media-buying
process is also available at
http://rocketfuel.com/blog/under-the-hood.
The CMO Summit will take place on April 15-16, 2015 at the Hotel
Kabuki, 1625 Post Street, San Francisco CA 94115.
http://www.cmosummit.us
Marketo’s The Marketing Nation Summit 2015
April 13-15
Rocket Fuel will showcase its capabilities to leverage data from
the Marketo platform to drive customer engagement for anonymous and
known users across various channels. Attendees are encouraged to
visit the Rocket Fuel booth in the Expo Hall to learn more about
its Data Management Platform (DMP) and its programmatic marketing
solutions to help them achieve their marketing goals.
Marketo's The Marketing Nation Summit will take place on April
13-15, 2015 at Moscone Center - West, 800 Howard Street, San
Francisco CA 94103.
https://summit.marketo.com/2015/
About Rocket Fuel
Rocket Fuel combines the science of artificial intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns®
platform to achieve brand and direct-response objectives in diverse
industries across North America, Latin America, Europe, and APAC.
With the acquisition of marketing technology firm [x+1] in
September 2014, Rocket Fuel now offers a complete digital marketing
hub for the world's most innovative, always-on marketers. The hub
includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize
customer interactions. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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