Rocket Fuel (NASDAQ:FUEL), a leading programmatic media-buying platform provider that uses artificial intelligence (AI) at Big Data scale to improve marketing ROI for global agencies and enterprise marketers, today announced that it is participating in several upcoming conferences focused on educating the industry on programmatic advertising and digital marketing technology and business best practices.

CMO Summit

April 15-16

The CMO Summit will bring together CMOs and leading marketing executives from various U.S.-based companies to discuss current issues and trends, network with peers, and learn about the latest technology solutions.

Rocket Fuel’s VP of Analytics, Doug Miller, will present during a thought leadership session entitled, “What’s Under the Hood of Programmatic?” on April 15 from 2:35 to 3:05 p.m. His presentation will highlight the five-step process for programmatic ad buying and how it can be utilized to increase sales and conversions.

A companion whitepaper on Rocket Fuel’s digital media-buying process is also available at http://rocketfuel.com/blog/under-the-hood.

The CMO Summit will take place on April 15-16, 2015 at the Hotel Kabuki, 1625 Post Street, San Francisco CA 94115.

http://www.cmosummit.us

Marketo’s The Marketing Nation Summit 2015

April 13-15

Rocket Fuel will showcase its capabilities to leverage data from the Marketo platform to drive customer engagement for anonymous and known users across various channels. Attendees are encouraged to visit the Rocket Fuel booth in the Expo Hall to learn more about its Data Management Platform (DMP) and its programmatic marketing solutions to help them achieve their marketing goals.

Marketo's The Marketing Nation Summit will take place on April 13-15, 2015 at Moscone Center - West, 800 Howard Street, San Francisco CA 94103.

https://summit.marketo.com/2015/

About Rocket Fuel

Rocket Fuel combines the science of artificial intelligence with the scale of Big Data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns® platform to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. With the acquisition of marketing technology firm [x+1] in September 2014, Rocket Fuel now offers a complete digital marketing hub for the world's most innovative, always-on marketers. The hub includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com

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