Media Alert: Rocket Fuel Named to Gramercy Institute’s 2015 Most Valuable Partners in Financial Marketing
March 25 2015 - 3:10PM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading programmatic media-buying
platform provider that uses artificial intelligence (AI) at Big
Data scale to improve marketing ROI for global agencies and
enterprise marketers, today announced that it has been named as one
of Gramercy Institute’s 20 Most Valuable Partners in Financial
Marketing. Rocket Fuel was acknowledged for high value to financial
firms’ marketing success, innovation, customer support levels, and
ability to delivery on expectations. Based in New York, Gramercy
Institute is a leading think tank for senior marketers from major
financial firms around the world.
“Rocket Fuel would like to thank the Gramercy Institute and the
judges from some of the leading financial service organizations for
the recognition,” said Gil Biegacz, Director of Category Strategy,
Financial Services at Rocket Fuel. “This distinction validates how
Rocket Fuel’s digital marketing platform brings value to our
financial marketing clients by using AI based optimization to drive
strong cross-channel campaign performance."
As part of the selection process, candidate firms were nominated
by a client from a financial brand that was either currently, or
had at one time, worked with the nominated partner.
A full list of award recipients can be found at:
http://www.gramercyinstitute.com/#!20-mvps-2015/c91c.
Rocket Fuel plans to join all the additional award recipients at
the Gramercy Financial Marketers’ Forum in NYC on Thursday, March
26, 2015 to accept its award.
Judges for the award included:
- Louis Cohen, SVP, Head of Search,
Affiliate Marketing & Lead Generation, Citi
- Marty Dauer, Chief Marketing Officer,
Duff & Phelps
- Rich Smith, CMO, Ditech Mortgage
Corp.
- Anthony Vitalone, Head, Digital Mktg
& Social Media, Deutsche Bank - Asset & Wealth
Management
- John Von Brachel, Director of Content
Development & Delivery, Merrill Lynch, Bank of America
- Jeffrey Wilson, SVP, Marketing &
Communications, GE Capital
- Bill Wreaks, CEO & Chief Analyst,
Gramercy Institute
For more information regarding Rocket Fuel’s Finance solutions,
please visit:
http://rocketfuel.com/solution/details/industry/finance.
About Rocket Fuel
Rocket Fuel combines the science of Artificial Intelligence with
the scale of Big Data to improve the effectiveness of programmatic
marketing. Customers trust Rocket Fuel's Marketing That Learns®
platform to achieve brand and direct-response objectives in diverse
industries across North America, Latin America, Europe, and APAC.
With the acquisition of marketing technology firm [x+1] in
September of 2014, Rocket Fuel now offers a complete digital
marketing hub for the world's most innovative, always-on marketers.
The hub includes data management, programmatic media-buying, site
optimization, and predictive analytics capabilities that extend
across a marketer's paid and owned channels, and personalize every
customer interaction. Rocket Fuel operates in more than 20 offices
worldwide and trades on the NASDAQ Global Select Market under the
ticker symbol "FUEL." For more information, please visit
http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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