Media Alert: Rocket Fuel Continues Commitment to Education of Next-Generation Marketers With Upcoming Events & Thought Leader...
March 20 2015 - 9:00AM
Business Wire
Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial
intelligence (AI) advertising and marketing solutions for global
agencies and brands, today announced that the company is
participating in several upcoming conferences focused on educating
the industry on programmatic advertising-related topics. In
conjunction with the events, Rocket Fuel is releasing a five-part
blog series on the topic of viewability, an emerging standard that
impacts advertisers, publishers, and ad tech companies.
“Over the past seven years, we’ve had the opportunity to see
programmatic transform and automate a myriad of advertising
channels, paving the way for a new era of ‘programmatic
everything,’” said Nitin Chitkara, Director of Mobile Product
Marketing, Rocket Fuel. “As the value of AI and Big Data-powered
media buying continues to expand and merge with marketing
automation, we are highly supportive of an industry-wide focus on
education and training for next generation marketers. Our presence
at events in 2015, coupled with seminal reporting on key issues
including viewability, are just the beginning. We look forward to
unveiling more education-focused initiatives in the near
future.”
MediaPost Programmatic & RTB Insider SummitMarch
22-25, 2015Scottsdale,
AZhttp://www.mediapost.com/programmaticinsidersummit/The
Media Post Programmatic & RTB Insider Summit connects brand
marketers, agency trading desks and buyers, planners, and
strategists from leading ad agencies.
IAB Mobile MarketplaceMarch 30, 2015New York,
NYhttp://www.iab.net/events_training/2015/mobile/overviewRocket
Fuel is sponsoring the Town Hall, which will be facilitated by
Nitin Chitkara, Director of Mobile Product Marketing. It is
designed as an open forum to share challenges, collaborate on
solutions, and find inspiration and ideas that translate into
business solutions.
Rocket Fuel’s five-part series on Viewability offers insights
and practical advice for advertisers, publishers, and ad tech
companies on the ways in which ads and content are designed, paid
for, and optimized. The first installments of Rocket Fuel’s
five-part series on Viewability are now available at:
http://rocketfuel.com/blog/viewability1 and http://rocketfuel.com/blog/ad-viewability-guide.
About Rocket Fuel
Rocket Fuel delivers a leading programmatic media-buying
platform at Big Data scale that harnesses the power of artificial
intelligence (AI) to improve marketing ROI in digital media across
web, mobile, video, and social channels. Rocket Fuel powers digital
advertising and marketing programs globally for customers in North
America, Latin America, Europe, and APAC. Customers trust Rocket
Fuel’s Advertising That Learns® platform to achieve brand and
direct-response objectives in diverse industries from luxury cars
to financial services to retail. Rocket Fuel currently operates in
more than 20 offices worldwide and trades on the NASDAQ Global
Select Market under the ticker symbol “FUEL.” For more information,
please visit http://www.rocketfuel.com or call 1-888-717-8873.
Rocket FuelKenya Hayes, 650-481-6178pr@rocketfuel.com
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