Former P&G Design Veteran Will Lead New Team

Fifth Third Bancorp (NASDAQ: FITB) today announced that Steve D’Amico, a 24-year Procter & Gamble veteran who most recently served as its director of design innovation, has joined the Bank as senior vice president and head of innovation. He will report directly to Tim Spence, executive vice president and chief strategy officer.

“Fifth Third Bank clearly has been making a major commitment to innovation, placing its customers at the center of all it does. I am excited about applying my design and innovation skills to an entirely new industry and set of consumer and business products,” said D’Amico.

“Steve D’Amico is the ideal candidate to lead innovation at Fifth Third, as we seek continually to improve the value proposition we provide to our customers,” Spence said. “Steve has an outstanding track record of accomplishment at a company we have long admired for its world-class innovation.”

As the director of design innovation, D’Amico led P&G’s “Clay Street project”, an innovation lab that helps multi-disciplinary teams to solve some of the company’s most difficult business challenges. Over his time with P&G, he directed the design learning and capability efforts and served on the leadership team that created P&G’s design function. He has worked across categories on the development of dozens of disruptive product and organization innovations.

At Fifth Third, D’Amico will be responsible for creating an embedded innovation capability – including human-centered design, rapid prototyping, deep customer research and other disciplines - throughout the Company. Additionally, he will build and sustain an “open innovation” capability to boost the connectivity of the Bank to external companies and incubators.

D’Amico has a bachelor’s degree in Environmental Design from the University of Colorado and a master’s degree in Design from the University of Cincinnati’s College of Design, Architecture, Art and Planning. He has been a guest lecturer at numerous design programs and summits at Northwestern University, Stanford University and other colleges and organizations.

Fifth Third President and CEO Greg D. Carmichael commented, “We are excited to add a world-class product innovator and design expert to the Fifth Third team. Steve will build on our recent accomplishments in innovation and drive a portfolio of high-profile opportunities.”

Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $142 billion in assets and operates 1,241 full-service Banking Centers, including 95 Bank Mart® locations, most open seven days a week, inside select grocery stores and over 2,500 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has an 18.3% interest in Vantiv Holding, LLC. Fifth Third is among the largest money managers in the Midwest and, as of March 31, 2016, had $303 billion in assets under care, of which it managed $26 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at www.53.com. Fifth Third’s common stock is traded on the Nasdaq® Global Select Market under the symbol “FITB.” Fifth Third Bank was established in 1858. Member FDIC, Equal Housing Lender

Fifth Third BancorpLarry Magnesen, 513-534-8055

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