Steve D’Amico to Head Innovation at Fifth Third
April 28 2016 - 10:00AM
Business Wire
Former P&G Design Veteran Will Lead New
Team
Fifth Third Bancorp (NASDAQ: FITB) today announced that Steve
D’Amico, a 24-year Procter & Gamble veteran who most recently
served as its director of design innovation, has joined the Bank as
senior vice president and head of innovation. He will report
directly to Tim Spence, executive vice president and chief strategy
officer.
“Fifth Third Bank clearly has been making a major commitment to
innovation, placing its customers at the center of all it does. I
am excited about applying my design and innovation skills to an
entirely new industry and set of consumer and business products,”
said D’Amico.
“Steve D’Amico is the ideal candidate to lead innovation at
Fifth Third, as we seek continually to improve the value
proposition we provide to our customers,” Spence said. “Steve has
an outstanding track record of accomplishment at a company we have
long admired for its world-class innovation.”
As the director of design innovation, D’Amico led P&G’s
“Clay Street project”, an innovation lab that helps
multi-disciplinary teams to solve some of the company’s most
difficult business challenges. Over his time with P&G, he
directed the design learning and capability efforts and served on
the leadership team that created P&G’s design function. He has
worked across categories on the development of dozens of disruptive
product and organization innovations.
At Fifth Third, D’Amico will be responsible for creating an
embedded innovation capability – including human-centered design,
rapid prototyping, deep customer research and other disciplines -
throughout the Company. Additionally, he will build and sustain an
“open innovation” capability to boost the connectivity of the Bank
to external companies and incubators.
D’Amico has a bachelor’s degree in Environmental Design from the
University of Colorado and a master’s degree in Design from the
University of Cincinnati’s College of Design, Architecture, Art and
Planning. He has been a guest lecturer at numerous design programs
and summits at Northwestern University, Stanford University and
other colleges and organizations.
Fifth Third President and CEO Greg D. Carmichael commented, “We
are excited to add a world-class product innovator and design
expert to the Fifth Third team. Steve will build on our recent
accomplishments in innovation and drive a portfolio of high-profile
opportunities.”
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company has $142 billion in
assets and operates 1,241 full-service Banking Centers, including
95 Bank Mart® locations, most open seven days a week, inside select
grocery stores and over 2,500 ATMs in Ohio, Kentucky, Indiana,
Michigan, Illinois, Florida, Tennessee, West Virginia,
Pennsylvania, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third also has an 18.3%
interest in Vantiv Holding, LLC. Fifth Third is among the largest
money managers in the Midwest and, as of March 31, 2016, had $303
billion in assets under care, of which it managed $26 billion for
individuals, corporations and not-for-profit organizations.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the Nasdaq®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Member FDIC, Equal Housing Lender
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version on businesswire.com: http://www.businesswire.com/news/home/20160428006157/en/
Fifth Third BancorpLarry Magnesen,
513-534-8055
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