Fifth Third Bank Announces Investment into Zipscene, LLC, leading Data Management Platform Provider for the Dining Sector
November 23 2015 - 8:30AM
Business Wire
Fifth Third Bancorp (Nasdaq: FITB) today announced a minority
investment in Zipscene, LLC, a Cincinnati-based company that
specializes in consumer analytics for the restaurant industry.
The investment in Zipscene builds on the strategic portfolio
Fifth Third is developing, in support of the growth of its Payments
and Commerce Solutions group. The group was formed in 2014 to
invest in and support commerce solutions that enable healthcare and
retail businesses to better serve their customers.
“Zipscene has a strong track record of connecting restaurants to
their guests by leveraging technology to better understand factors
that influence dining patterns,” said Randy Koporc, executive vice
president and Head of Fifth Third Payments and Commerce Solutions.
“Fifth Third’s investment in Zipscene demonstrates progress against
our commitment to developing a pipeline of intelligent commerce
solutions.”
Zipscene makes restaurant marketing more intelligent by finding
patterns in guest behavior. Their flagship Data Management Platform
(zDMP) works with all existing sales and marketing platforms,
providing unique transactional, demographic and behavioral
analytics to enable brands to optimize marketing efforts across all
media, specifically digital. zDMP helps corporate marketing teams
develop a roadmap that results in a more personalized customer
experience, greater brand loyalty and revenue enhancements for
their operating locations.
“We are thrilled to have Fifth Third’s investment to support
Zipscene’s expansion,” said Sameer Mungur, CEO of Zipscene. “As
intelligent digital marketing becomes indispensable, Zipscene will
allow brands to engage their customers at every stage of the dining
experience.”
About Fifth Third Bank
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. The Company had $142 billion in
assets and operates 1,295 full-service Banking Centers, including
99 Bank Mart® locations, most open seven days a week, inside select
grocery stores and 2,650 ATMs in Ohio, Kentucky, Indiana, Michigan,
Illinois, Florida, Tennessee, West Virginia, Pennsylvania,
Missouri, Georgia and North Carolina. Fifth Third operates four
main businesses: Commercial Banking, Branch Banking, Consumer
Lending, and Investment Advisors. Fifth Third is among the largest
money managers in the Midwest and, as of September 30, 2015, had
$297 billion in assets under care, of which it managed $25 billion
for individuals, corporations and not-for-profit organizations.
Investor information and press releases can be viewed at
www.53.com. Fifth Third’s common stock is traded on the NASDAQ®
Global Select Market under the symbol “FITB.” Fifth Third Bank was
established in 1858. Member FDIC.
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Fifth Third BancorpSean Parker, 513-534-6791
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