Fifth Third Bank today announced the extension of its Brand of
You integrated campaign, the details of which are available at
www.53.com/BrandOfYou. Fifth Third Bank understands that getting a
job is anything but easy, especially for recent grads, more than
half of whom don’t have full-time jobs. On average, at least 200
people apply for every job opening and only two percent of
applicants actually get an interview.* The Brand of You campaign
aims to help grads land jobs by offering job coaching scholarships
from reemployment solutions company, NextJob, which are valued at
$1,000 each.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150724005258/en/
Gina Harrison, a recent college graduate
featured in Fifth Third Bank's Brand of You campaign, who recently
gained full-time employment. (Photo: Business Wire)
“Our Brand of You campaign has been extremely well-received by
recent graduates and their parents,” said Maria Veltre, executive
vice president and chief marketing officer. “As the campaign
continues to gather positive momentum, we have decided to keep the
campaign—and the offer of these coveted scholarships—open longer to
help even more people get set up for long-term success.”
Fifth Third has committed to funding $1 million worth of the job
coaching scholarships. To apply, interested participants can enter
by Tweeting an answer to the following statement: “Tell us why you
deserve free one-on-one job search coaching” with both the #BrandOfYou and #53Enter
hashtags.
“I have been honored to be a part of Fifth Third’s campaign and
am so grateful to have received the personalized job coaching from
NextJob,” said Gina Harrison, the job seeker who was featured in
the Brand of You campaign advertising that launched in May. “My
NextJob career coach, Tara Orchard, helped me immensely, especially
with interview preparation and how to market my skills. Largely
because of her help, I am now working full-time in my field of
corporate wellness.”
Adam DiCicco, another millennial job seeker who was unemployed
for more than six months, agrees. “The role of the job coach and
the process of defining your personal brand is the key aspect for
millennials embarking on a job hunt in today's market,” DiCicco
said. “The coaches at NextJob had the skills and knowledge
to help me effectively leverage and market my personal brand.
I was unemployed for more than six months after graduation and then
found exactly the right job for me in under 10 weeks with their
help.”
The campaign extension will feature additional Twitter events
for recent graduates. The events provide real-time feedback to job
seekers from career coaches at NextJob. The dates for those events
are August 5, 2015 from 1-5 p.m. ET and August 12, 2015, from 1-5
p.m. ET.
The campaign site, www.53.com/BrandOfYou, provides access to
some of NextJob’s comprehensive job search training tools to help
job seekers develop a personal brand and learn valuable job search
techniques. Users can access tools to create a standout resume with
free templates and utilize the site’s headshot creator with
professional selfie tips from portrait photographer, Peter
Hurley.
About Fifth Third:
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio. As of June 30, 2015, the Company
had $142 billion in assets and operated 15 affiliates with 1,299
full-service Banking Centers, including 101 Bank Mart® locations,
most open seven days a week, inside select grocery stores and 2,630
ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida,
Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North
Carolina. Fifth Third operates four main businesses: Commercial
Banking, Branch Banking, Consumer Lending, and Investment Advisors.
Fifth Third also has a 22.8% interest in Vantiv Holding, LLC. Fifth
Third is among the largest money managers in the Midwest and, as of
June 30, 2015, had $304 billion in assets under care, of which it
managed $27 billion for individuals, corporations and
not-for-profit organizations. Investor information and press
releases can be viewed at www.53.com. Fifth Third’s common stock is
traded on the NASDAQ® Global Select Market under the symbol “FITB.”
Fifth Third Bank was established in 1858. Member FDIC.
About Leo Burnett Company, Inc.:
Leo Burnett Worldwide believes in using creativity to drive
dynamic business change for its clients. Through a HumanKind
approach to marketing, the agency puts a brand’s purpose at the
center of communications to transform human behavior. Part of
the Publicis Groupe, Leo Burnett Worldwide is one of the
world’s largest agency networks with 85 offices and more than 8,000
employees. The global agency works with some of the world’s most
valued brands including Coca-Cola, Fiat, Kellogg’s, Kraft,
McDonald’s, Nintendo, P&G, Samsung and Tata among others. For
the past six years, Leo Burnett has been ranked #1 in "New World
Thinking" by The Gunn Report and was named an Agency to Watch
on Advertising Age's 2015 A-List. In 2015, Leo Burnett was
named "Network of the Year" at the International ANDY Awards and
ADC Awards. To learn more about Leo Burnett Worldwide and its rich,
80-year history of creating iconic brands, visit
our site, Facebook page and follow us via
@leoburnett.
About NextJob:
Headquartered in Bend,Ore., NextJob is a nationwide outplacement
firm focused on full employment in America. Centered on the Golden
Rule, its mission is to provide creative reemployment solutions for
employers, lenders, government and others to help job seekers land
jobs and avoid the many impacts of unemployment. NextJob's service
provides high quality, one-on-one job coaching and multimedia
online learning that is highly effective, affordable and
accountable. To learn more, visit www.nextjob.com.
*Robert Meier, president of Job Market Experts.
NO PURCHASE NECESSARY. The Fifth Third Brand of You
Contest—Part II begins at 12:00:00 AM ET on 7/22/15 and ends at
11:59:59 PM ET on 8/23/15. Contest is open only to legal residents
of the 50 US/DC, 18 years of age or older at time of entry. Void
where prohibited. During the Contest, there will be 5 entry
periods. For complete Official Rules, go to 53.com/BrandofYou. See
Official Rules for entry instructions, prize details, restrictions,
etc. Sponsor: Fifth Third Bank.
Copyright © 2015. Fifth Third Bank, Member
FDIC, Equal Housing Lender, All Rights Reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20150724005258/en/
Fifth Third BankStacie Haas, 513-534-5113Ashley Currie,
312-396-9763
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