CINCINNATI, Jan. 27, 2015 /PRNewswire/ -- Do you
routinely honk at the car in front of you once the stoplight turns
green? Or perhaps you are always bypassing slow walkers on the
sidewalk or pressing an already illuminated elevator button in
hopes of getting to your destination faster? If so, you're not
alone, according to a Fifth Third survey1, which
uncovered more than half of Americans admit to honking after the
light turns green; a majority will wait 10 seconds or less before
passing a slow walker on the sidewalk and 72 percent of Gen Yers
admit to pushing an already lit elevator button. Fifth Third
created the survey to underscore America's need for speed in
everyday tasks. This universal impatience is what led Fifth Third
to wonder how it can help make daily banking activities even more
efficient for its customers.
"Patience may be a virtue, but it's no longer a reality," said
Maria Veltre, senior vice president
and chief marketing officer, Fifth Third Bank. "In our increasingly
fast-paced society, every second counts. This was the driving force
behind our faster mobile app, which takes the wait out of banking
and makes it easier for our customers to get what they need and get
on with their busy day."
Known as "The Curious Bank," Fifth Third wanted to know how
"insanely impatient" our world has really become after having
developed new features to give the gift of time back to its mobile
banking customers. It commissioned a national survey that revealed
a surprising disconnect, with nearly 80 percent of respondents
rating themselves as being patient, but in reality:
- 96 percent of Americans will knowingly consume extremely hot
food or drink that burns their mouth; 63 percent do so frequently
- More than half hang up the phone after being on hold one minute
or less
- 71 percent frequently exceed the speed limit to get to their
destination faster
- Americans will binge-watch an average of seven TV episodes in a
single sitting
- Nearly a third of respondents ages 18-24 wait less than one
second before bypassing a slow walker
- Gen Yers check their phones an average of eight times when
waiting to hear back from someone they've dated
- When waiting for a table at a restaurant, nearly a quarter of
respondents ages 18-24 wait less than one minute before approaching
the host again after the wait period has passed
The new Fifth Third mobile app eliminates unnecessary steps and
shaves time from frequent banking activities, allowing customers to
efficiently accomplish the following, whether at home or
on-the-go:
- Check Balances and Transfer Funds Quickly: Now
Balance℠ allows customers to check their account
balances without signing in – simply by swiping to the left on the
log in screen. And now they can transfer money seamlessly
between accounts in just seconds.
- App, Tap, Deposit.℠: Deposit Checks with a
smartphone: With Fifth Third's App, Tap,
Deposit feature, taking a photo of a check to be
deposited is now automatic. It's so simple, now the bank even takes
the picture for the customer. Deposits made by 8 PM ET will post the same business day. (Two
accounts, Basic Checking and Access 360° are not eligible for
Mobile deposit.) Customers save time and the trip to the branch or
ATM. Mobile Deposit is easy and secure.
- Mobile Bill Pay: Customers can pull bills out of the
mailbox, then pull their phone out of their pocket. Makes is simple
to set up a new bill payee and pay bills right from the Mobile App.
Most payments made by 4 PM ET are
paid the next business day. Staying in control of bills is
easier and more convenient than ever!
- Instant Alerts: Fifth Third Instant Alerts℠
provides customers with immediate information on account and online
security and instant notices for card and spending activity.
The bank automatically sends you security alerts if they notice any
suspicious activity or changes to the customer's information. Plus,
alerts make it easier to keep track of balances when a customer
signs up for card and balance alerts.
- Text Banking: Customers can text one of the short
commands to 535353 and the bank will reply back with the
information you requested.
Mobile internet data and text message charges may apply.
Consumers can contact their mobile service provider for
details.
More information about Fifth Third Mobile Banking is available
at 53.com/200/appupdates and the bank can be followed on Twitter
@FifthThird.
Fifth Third partnered with Leo
Burnett, its agency of record, to develop this advertising
campaign to promote the new mobile banking app. The campaign
features TV, radio, out-of-home, experiential, online, social and
mobile ads targeting consumers and small businesses.
"Although mobile apps aren't deeply emotional, we can connect
with people through the humor of our universal insanity when it
comes to waiting. The campaign creates relatable scenarios that
could easily stand in for so many aspects of our lives where our
impatience gets the best of us," said Dave
Loew, executive vice president and executive creative
director of Leo Burnett Chicago. "Even a few seconds feel like an
eternity. We wanted to show how Fifth Third's new mobile app can
give us a few of those moments back."
About Fifth Third
Fifth Third Bancorp is a diversified financial services company
headquartered in Cincinnati, Ohio.
As of December 31, 2014, the Company
had $139 billion in assets and
operated 15 affiliates with 1,302 full-service Banking Centers,
including 101 Bank Mart® locations, most open seven days a week,
inside select grocery stores and 2,638 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West
Virginia, Pennsylvania,
Missouri, Georgia and North
Carolina. Fifth Third operates four main businesses:
Commercial Banking, Branch Banking, Consumer Lending, and
Investment Advisors. Fifth Third also has a 22.8% interest in
Vantiv Holding, LLC. Fifth Third is among the largest money
managers in the Midwest and, as of December
31, 2014, had $308 billion in
assets under care, of which it managed $27
billion for individuals, corporations and not-for-profit
organizations. Investor information and press releases can be
viewed at www.53.com. Fifth Third's common stock is traded on the
NASDAQ® Global Select Market under the symbol "FITB." Fifth Third
Bank was established in 1858. Member FDIC.
About Leo Burnett Worldwide
Leo Burnett Worldwide operates with a simple and singular
approach: put a brand's purpose at the center of communications to
truly connect with people. Part of the Publicis Groupe, Leo
Burnett Worldwide embraces a HumanKind approach to marketing and is
one of the world's largest agency networks with 85 offices and
nearly 9,000 employees. The global agency works with some of the
world's most valued brands including Coca-Cola, Fiat, Fifth Third,
Kellogg's, Kraft, McDonald's,
Nintendo, P&G, Purina, Samsung and Tata among others. For the
past four years, Leo Burnett has
been ranked #1 in "New World Thinking" by The Gunn
Report. In 2014, Leo Burnett
was named "Network of the Year" at the International ANDY Awards,
ADC Awards, MENA Cristal Festival and at the inaugural Cannes
Health Lions. To learn more about Leo Burnett Worldwide and
its rich, 80-year history of creating iconic brands, visit
our site, Facebook page and follow us via
@leoburnett.
1 Survey was conducted online by Wakefield Research
among 1,000 US adults 18+, between January
15 and January 23, 2015.
CONTACT:
|
Larry
Magnesen
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|
Fifth Third
Bank
|
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(513)
534-8055
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|
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|
Ashley
Currie
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Zeno Group for Fifth
Third Bank
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(312)
396-9763
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SOURCE Fifth Third Bancorp