E*TRADE Combats Perplexity about Stock Plans with Top-to-Bottom Participant Experience Redesign
August 30 2016 - 04:05PM
Business Wire
New digital experience designed to help deliver
greater clarity and understanding to an inherently complex
benefit
E*TRADE Financial Corporation (NASDAQ: ETFC) today announced the
launch of its next generation online stock plan participant
experience.
Stock grants may be a significant component of compensation
packages for many. Yet despite using the equity received from
grants to fund their retirement plan, or a number of life’s biggest
purchases, like a home or child’s education, many plan participants
continue to struggle with understanding core aspects of their
benefits. In its most recent stock plan participant survey(1),
E*TRADE Securities found that two out of five stock plan
participants don’t understand vesting, and two out of three don’t
understand the tax implications of their plan.
To help facilitate greater understanding and drive deeper
appreciation for equity compensation, E*TRADE worked through all
participant touchpoints, conducting research among hundreds of plan
participants to learn how each detail could be easier to
understand, more transparent, and more engaging.
The result is a greatly enhanced experience, offering a
simplified interface that provides clear insight and actionable
steps to help plan participants with making informed decisions. The
redesigned experience delivers essential plan information, tools,
and resources to help participants get the most out of their stock
plan account. Specifically, participants can:
- Check the pulse of their account
through a consolidated dashboard. By visiting the all-new
Overview tab, participants can quickly see account holdings, action
items for review, and dates to remember, as well as understand the
potential impact of stock price changes and future potential grants
through the hypothetical account value calculator.
- Interact with benefit details in new
ways. Participants can instantly see which grants are ready for
acceptance, which are unvested, and/or which are exercisable, while
now being able to pivot between holding type and status.
- Take action with ease. All plan
participants—from the beginner to the experienced—can take action
quickly. The intuitive new interface and self-help options enable
participants to accept grants, sell shares, or exercise options
with just a few clicks.
- Gain insight and learn on
demand. The new Knowledge tab provides curated educational
resources on stock plan basics, tax reporting, and planning for
retirement, along with stock plan calculators to help work through
the potential results of certain transactions.
“Education is paramount when it comes to equity compensation,
because participants will only truly appreciate their plan benefits
when they understand them,” said Paul Hutchison, SVP of E*TRADE
Financial Corporate Services, Inc. “Simplifying the stock plan
experience, while at the same time working to engage and educate
plan participants, were our central areas of focus. The redesign
reflects our efforts to help demystify stock plan benefits and
provide a best-in-class experience when coupled with our dedicated
human support and onsite training(2).”
For useful insight from E*TRADE and third-party investment
professionals, follow the company on Twitter, @ETRADE.
(1) Source: March 2016 “E*TRADE Corporate Services Annual
Participant Survey” conducted by E*TRADE Securities LLC
(2) Participant support and education, including onsite
training, is provided by E*TRADE Securities LLC
About E*TRADE Financial
The E*TRADE Financial family of companies provides financial
services that include trading, investing, banking and managing
employee stock plans.
Employee stock plan solutions are offered by E*TRADE Financial
Corporate Services, Inc.
Securities products and services are offered by E*TRADE
Securities LLC, Member FINRA/SIPC.
In connection with the stock plan solutions it offers, E*TRADE
Financial Corporate Services, Inc. utilizes the services of E*TRADE
Securities LLC to administer stock plan participant brokerage
accounts.
E*TRADE Financial Corporate Services, Inc. and E*TRADE
Securities LLC are separate but affiliated companies.
More information is available at www.etrade.com.
ETFC-G
Important Notices
E*TRADE Financial, E*TRADE and the E*TRADE logo are trademarks
or registered trademarks of E*TRADE Financial Corporation.
© 2016 E*TRADE Financial Corporation. All rights reserved.
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version on businesswire.com: http://www.businesswire.com/news/home/20160830005011/en/
E*TRADE Media
RelationsThayer Fox,
646-521-4418thayer.fox@etrade.comorE*TRADE
Investor RelationsBrett Goodman,
646-521-4406brett.goodman@etrade.com
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