E*TRADE Takes the Pulse of Today’s Mobile Investors
May 26 2015 - 4:05PM
Business Wire
E*TRADE Financial Corporation (NASDAQ:ETFC) today announced the
findings on mobile investing behavior from the most recent wave of
StreetWise, E*TRADE’s quarterly tracking study of experienced
investors. Results indicate robust mobile investing and trading
activity:
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20150526005821/en/
- Mobile investing is essential.
64 percent of all investors, and 81 percent of investors under 44,
categorize the ability to invest on the go as “critical.”
- Mobile investing activity has
increased. 34 percent of all investors use their smartphones
for investing purposes very or somewhat frequently, up 5 percentage
points from last quarter and 4 percentage points over the year. 49
percent of all investors use an investing or trading app two to
three times per week.
- The future of mobile investing is
bright. 51 percent of all investors, and 70 percent of
investors under 44, plan to increase the use of their smartphones
for investing purposes over the next year.
Similar to last quarter, checking stock quotes remains the most
popular investing activity performed on smartphones (42 percent),
followed by monitoring a portfolio, and checking on market
movement, at 37 percent and 34 percent, respectively.
Following the introduction of the Apple Watch, the study
measured interest in using wearables for investing. Although still
in their early days, one in three investors (31 percent) want
wearables for monitoring portfolios. Investor segments most
interested in wearables include: Active traders (51 percent);
investors under 44 (49 percent); E*TRADE customers (46 percent);
and female investors (39 percent).
“Investors have spoken — mobile is indispensable. Today's savvy
investors want to be on the cutting edge of digital,” said Kunal
Vaed, SVP of Digital Transformation and Active Trading Platforms at
E*TRADE Financial. “They expect to effortlessly track market
movements and manage their portfolios while on the go, from
bite-sized information on wearables, to rich immersive content on
smartphones and tablets.”
E*TRADE offers pioneering and hassle-free digital platforms
backed by human guidance. E*TRADE’s mobile offerings include
investing applications for popular devices such as the Apple Watch,
iPhone®, iPad®, Android™ Phone and Tablet, Windows® Phone, Kindle
Fire Tablet, and Amazon Fire Phone. Investors and traders use
E*TRADE Mobile apps to manage their accounts on the go, place
stock, option, ETF, and mutual fund trades, as well as access
real-time quotes, news, charts, and educational content
anywhere.
For useful insight from E*TRADE and third-party investment
professionals, follow the company on Twitter, @ETRADE.
About E*TRADE FinancialE*TRADE Financial and its
subsidiaries provide financial services, including online brokerage
and related banking products and services to retail investors.
Specific business segments include Trading and Investing and
Balance Sheet Management. Securities products and services,
including stocks, bonds mutual funds, options, and ETFs are offered
by E*TRADE Securities LLC (Member FINRA/SIPC). Managed Account
Solutions are offered through E*TRADE Capital Management, LLC, an
investment adviser registered with the Securities and Exchange
Commission. Bank products and services are offered by E*TRADE Bank,
a Federal savings bank, Member FDIC, or its subsidiaries and
affiliates. More information is available at www.etrade.com.
ETFC-G
About ResearchNowResearchNow, a leading digital data
collection provider, powers market research insights. They enable
companies to listen to and interact with the world’s consumers and
business professionals through online panels, as well as mobile,
digital, and social media technologies. Their team operates in over
20 offices globally and is recognized as the market research
industry’s leader in client satisfaction. They foster a socially
responsible culture by empowering their employees to give back. To
find out more or begin a conversation, visit
www.researchnow.com.
About the SurveyThis wave of the survey was conducted
from March 31 to April 10 of 2015 among an online U.S. sample of
1,002 self-directed active investors who manage at least $10,000 in
an online brokerage account. The survey has a margin of error of
±3.1 percent at the 95 percent confidence level. It was fielded and
administered by ResearchNow. The panel is 65 percent male and 35
percent female with an even distribution across online brokerages,
geographic regions, and age bands.
Important NoticesE*TRADE Financial, E*TRADE, and the
E*TRADE logo are trademarks or registered trademarks of E*TRADE
Financial Corporation.
© 2015 E*TRADE Financial Corporation. All rights reserved.
E*TRADE Financial Corporation and ResearchNow are separate
companies that are not affiliated. E*TRADE Financial Corporation
engages ResearchNow to program, field, and tabulate the study.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150526005821/en/
E*TRADE Media
RelationsThayer Fox,
646-521-4418thayer.fox@etrade.comorE*TRADE
Investor RelationsBrett Goodman,
646-521-4406brett.goodman@etrade.com
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