ERIC Ericsson

T-Mobile Netherlands selects Ericsson to power new OTT TV service KNIPPR

• Ericsson delivers online video platform for T-Mobile Netherlands' new OTT TV service, KNIPPR
• Ericsson will provide over-the-top services for a wide and continuously growing selection of TV channels both live and on demand
• As part of the multi-year deal, Ericsson will also provide rich metadata services to enhance the Electronic Program Guide (EPG) of the new OTT TV service

Ericsson (NASDAQ: ERIC) has been selected to provide the online video platform for T-Mobile Netherlands' new over-the-top (OTT) TV service, KNIPPR.  

The multi-year deal will see Ericsson provide a complete end-to-end online video service, including content management and preparation, digital rights management and content delivery networks (CDN).

Ericsson will deliver a wide selection of linear TV channels over-the-top both live and on demand. The next-generation TV service, which launched last month, is compatible with Chromecast and Apple TV and is available as a video player via a web browser and as an app for tablets and smartphones.

As part of the deal, Ericsson will also provide metadata services to enrich the EPG of the new OTT TV service and further enhance the user experience. Ericsson's global content discovery portfolio spans more than 10 million movies and program titles covering over 35 languages. Globally more than 200 million people interact with Ericsson's rich metadata each week.

Johan Trouwborst, VP, KNIPPR, says: "Today's consumers want to have control over the services and content that they purchase and pay for. Our new, cable free, interactive TV service provides everyone in the Netherlands with the opportunity to select their own additional channels of interest, on top of KNIPPR Basis, and to watch content wherever and whenever they want, on the screen of their choice. People are no longer stuck with the expensive combination packages containing large channel packages with dozens of channels people never watch, but do pay for. KNIPPR offers ultimate freedom of choice. With the technology and knowledge of Ericsson, we have been able to introduce an innovative TV service that allows consumers to have access to the best 'a la carte' TV content possible."

Thorsten Sauer, Head of Broadcast and Media Services, Ericsson, says: "The way audiences watch content has changed dramatically and it is now more important than ever before to ensure that content is easily available anytime, anywhere and on any device. Our managed service takes away the complexities and challenges of deploying internet-delivered catch-up and online TV services to every connected device, and lets our customers focus on the core of their businesses - quality content and a great consumer experience. We are proud to work with T-Mobile Netherlands on their next-generation TV service." 

Ericsson's online video service masters the combination of OTT delivery and playout to deliver content efficiently to consumers. It is powered by Ericsson Managed Player, a highly scalable, adaptive bitrate-based technology platform for intelligent OTT video delivery to cross-platform connected devices. The live channels will be served remotely from Ericsson's broadcast and media services hub in Hilversum, Netherlands.

More information about Ericsson's Broadcast and Media Services portfolio can be found here.

NOTES TO EDITORS

About KNIPPR

KNIPPR is the cable free, interactive TV service from T-Mobile. With KNIPPR, viewers can choose their own additional channels of interest on top of KNIPPR Basis providing access to the popular channels, and watch TV on the screen of their choice. The channel offering can easily be adjusted or cancelled on a monthly basis and does not require to buy a large TV package or an all-in-one package with mandatory (fixed) telephony or internet. For more information, please visit www.KNIPPR.nl.  

Broadcast and Media Services press backgrounder

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Ericsson is the driving force behind the Networked Society - a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, business and society to fulfill their potential and create a more sustainable future.

Our services, software and infrastructure - especially in mobility, broadband and the cloud - are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities.

With approximately 115,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world's mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions - and our customers - stay in front.

Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9 billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.

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