MLB Network and Ericsson in multi-year agreement
September 06 2016 - 3:00AM
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MLB Network selects Ericsson's PIERO software
for 3D sports graphics and data visualization
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Software deployed across MLB Network's extensive
programming schedule
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MLB Network is a 24-hour cable TV network
providing the most comprehensive coverage of Major League
Baseball
Ericsson (NASDAQ: ERIC) today announced that it
has signed a multi-year contract with MLB Network for its real time
sports graphics software, PIERO.
MLB Network is the ultimate television destination
for baseball fans, featuring the multiple Emmy Award-winning "MLB
Tonight," live regular season and Postseason game telecasts,
original programming, highlights, and insights and analysis from
the best in the business, including Bob Costas, Peter Gammons, Al
Leiter, Bill Ripken, Harold Reynolds and Tom Verducci.
MLB Network will deploy PIERO for coverage across
its programming schedule 24 hours a day.
PIERO is Ericsson's world-leading sports graphics
software specifically designed to enhance and analyze sports for
broadcasters and TV service providers. The system is integrated
with major sports data providers to enable data visualization and
create a more engaging experience for the audience. PIERO is used
by over 50 broadcasters around the world to deliver fast and
accurate graphics of sports programming and to enhance broadcast
presentation of high-profile sporting events such as the Olympic
Games and Formula 1.
Thorsten Sauer, Head of Broadcast and Media
Services, Ericsson, says: "MLB Network has selected Ericsson to
help take the viewing experience of America's national pastime to
the next level. Our software will enhance its sports programming
and provide an effective way for MLB Network to drive audience
retention and further increase engagement with their fans right
across the US from coast to coast."
The PIERO software enables a wide range of
graphical effects to be added to video; from simple markers and
counters to more sophisticated effects such as heat maps,
formations and 3D flyarounds that can be used in live productions
or highlight shows. PIERO offers bespoke modules for a wide variety
of sports, from tennis and baseball to lacrosse and handball.
Earlier this year, Ericsson announced the launch
of PIERO Augmented Reality, the latest addition to Ericsson's PIERO
product suite. The industry-first technology allows broadcasters to
go beyond rudimentary, pre-built 2D graphics and bring events to
life through data-driven stories for even more compelling viewing
and deeper engagement through stunning artistry in real time during
studio shows.
NOTES TO EDITORS
About MLB Network
MLB Network is the ultimate television destination
for baseball fans, featuring the multiple Emmy Award-winning
MLB Tonight, live regular season and
Postseason game telecasts, original programming, highlights, and
insights and analysis. MLB Network debuted on January 1, 2009 in a
record-setting 50 million homes, is currently distributed in
approximately 68 million homes throughout the U.S., Canada and
Puerto Rico, and is available for live, authenticated streaming via
MLB.com At Bat and MLBNetwork.com. For more information and to find
MLB Network in your area, go to www.MLBNetwork.com.
For media kits, backgrounders and high-resolution
photos, please visit www.ericsson.com/press
Information about Ericsson's Broadcast and Media
Services portfolio
Broadcast and Media Services press
backgrounder
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and
society to fulfill their potential and create a more sustainable
future.
Our services, software and
infrastructure - especially in mobility, broadband and the
cloud - are enabling the telecom industry and
other sectors to do better business, increase efficiency, improve
the user experience and capture new opportunities.
With approximately 115,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its
headquarters in Stockholm, Sweden. Net sales in 2015 were SEK 246.9
billion (USD 29.4 billion). Ericsson is listed on NASDAQ OMX stock
exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
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FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
PIERO MLB 1
PIERO MLB 2
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The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Ericsson via Globenewswire
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