Ericsson chosen by KT Skylife for UHDTV expansion
May 26 2016 - 4:00AM
- KT SkyLife selects Ericsson for expanding UHDTV
service
- Ericsson encoders will support KT SkyLife in
expansion of UHD channels
- Partnership will bring Korean consumers
dramatically enhanced picture quality and immersive viewing
experiences
KT SkyLife, South Korea's leading satellite pay TV
provider, has chosen Ericsson (NASDAQ:ERIC) to expand its Ultra
High Definition (UHDTV) service, leveraging Ericsson's
high-performance HEVC (High Efficiency Video Coding) encoders to
bring consumers transformed picture quality. The deal marks KT
SkyLife's fifth UHD channel launch to date, and underlines its
leadership in providing the greatest number of UHDTV channels in
Korea.
41 percent of consumers think that 4K or UHD
quality is an important TV and media feature (Ericsson ConsumerLab
2015), leading to continued traction for UHDTV services in global
markets. With next generation compression and HEVC, it is now
possible for consumers to access these high quality services at
home, bringing great potential for TV providers to improve their
offerings and delight consumers with enhanced visuals. However, at
the same time these providers must ensure that underlying
compression technology has the stability and the flexibility to
support these developments and future upgrades. With the highest
worldwide market share of UHD encoders and transcoders, Ericsson is
applying its proven success to help KT SkyLife meet these
challenges.
Han Lee, CTO of KT SkyLife, says: "KT SkyLife is
committed to providing the nation's first multi-channel
high-definition TV and 3D broadcasting services, and continuing its
leadership with optimized commercial UHDTV services. As with our
legacy standard and HD services, our UHDTV services will leverage
best of breed technologies to bring our customers next generation
immersive TV experiences. Ericsson has supported KT SkyLife with
its unrivalled compression solutions for many years, and we have
full confidence that this partnership will move our business
forward and keep us ahead of the competition."
Ericsson encoders support video compression and
pre-processing improvements in MPEG-2, AVC and HEVC, with advanced
compression capabilities for video quality optimization. The
solution will ensure better video quality for KT SkyLife's
customers, with expected picture quality improvements of up to
15-20 percent, while utilizing less of KT Skylife's bandwidth.
Giles Wilson, TV and Media at Ericsson, says:
"Consumers are placing more and more value on high quality TV
experiences, and delivering seamless UHDTV is therefore a key
challenge and opportunity for all service providers. HEVC is
fundamental to ensuring these new video formats can be deployed on
a large scale cost-effectively, and we're very pleased to help KT
SkyLife maximize the potential of this standard. With our deep
heritage in compression spanning over two decades we can ensure
ultimate stability in our solutions, so that KT SkyLife can meet
the demands of its customers and succeed in today's challenging TV
environment."
This deal is the latest Ericsson compression
solution to be implemented by KT SkyLife, who also use the AVP 4000
System Encoders and MX8400 Multiplexers.
At Broadcast Asia 2016, held May 31 - June 3,
2016, (stand number Lotus 4A/B) in Singapore, Ericsson will be
showcasing the latest from its broad product portfolio for content
owners, broadcasters and TV service providers.
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FOR FURTHER INFORMATION, PLEASE CONTACT
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Ericsson chosen by KT Skylife for
UHDTV expansion
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Source: Ericsson via Globenewswire
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