-
Data analysis toolkit enables media industry to
aggregate, analyze and act upon large amounts of data
-
Integrated Video Insights builds on Ericsson's
leading TV and media, big data and analytics, and consulting and
systems integration portfolios
-
Increases Ericsson's ability to transform media
industry customer ecosystems, technology platforms, business
processes and networks
In a world in which so much video is competing for
viewers' attention - from traditional linear TV to both
professional and user-generated content - media players such as
content owners, broadcasters, and TV service providers require an
analytics solution capable of delivering accurate business
intelligence. To remain relevant, media players need to not only
ensure their delivery channels are performing optimally, but also
understand what their users want, what they value most, and what
they don't need or appreciate.
To provide this business intelligence, Ericsson
(NASDAQ: ERIC) is launching Integrated Video Insights - a powerful
data analysis toolkit that helps media players aggregate and
analyze large amounts of data derived from users, video platforms,
and networks. Supported by a comprehensive end-to-end framework,
the toolkit meets the need for big-data processing that spans all
operational, commercial, and customer care aspects of the media
business.
Using Integrated Video Insights, media players can
improve their content commercialization strategy, identify the
investments required to increase average revenue per user, and
ensure their content is consumed under optimal conditions.
Jean-Philippe Poirault, Head of Consulting and
Systems Integration, Ericsson, says: "As media consumption changes
and new players enter the market, it is becoming increasingly
critical for media players to have a complete 360-degree overview
of their business. They need to understand and improve everything
from the quality of their service to their customers' content
preferences and quality of experience.
"With Integrated Video Insights, they can
anticipate future operational needs, respond quickly to real-time
issues, implement advanced, proactive customer care flows, and
ultimately make better business decisions."
Integrated Video Insights
Integrated Video Insights can be delivered as a
standalone solution or as an expansion module for the Ericsson
Expert Analytics suite. The award-winning Ericsson Expert Analytics
product suite goes beyond traditional big data analytics by
incorporating the TV and media, network and other domain knowledge
that turns data into actionable insights for concrete use cases and
drives swift actions that positively impact the operator's bottom
line. Both Integrated Video Insights and Ericsson Expert Analytics
leverage Ericsson's deep industry experience and consumer research,
and offer advanced customer experience management capabilities,
including the delivery of actionable insights that drive new
revenue growth and improve customer experiences.
As the demands on media players increase and new
competitors influence consumer expectations, so the need for deep
consumer and industry insights increases. Combining these insights
with agile technologies, flexible deployment models and service
approaches will enable media players to delight consumers every
day. Ericsson's unique combination of services, research insights
and extensive product portfolios is leading the transformation of
the world's strongest media brands into leaders in the Networked
Society.
NOTES TO EDITORS
On-demand version of digital event: IVI launch,
industry trends & insights (available post-event)
Infographic: Integrated Video Insights
Product info: Ericsson Integrated Video
Insights
Backgrounder: Consulting & Systems
Integration
Ericsson Expert Analytics
Ericsson at Mobile World Congress 2016
During Mobile World Congress 2016 in Barcelona,
Ericsson will showcase its unique industry insights, the latest
innovation and inspirational discussions that enable powerful new
business opportunities. We are in the midst of the societal
transformation we call the Networked Society: a society in which
mobility, broadband and cloud empower every person and every
industry to reach their full potential. Opportunity is everywhere,
and companies are transforming according to the role they have
chosen to play in the value chains and ecosystems of the Networked
Society. Join us in our Hall (Hall 2, Stand 2N60) to learn
about 5G, the Internet of Things and cloud, and to discuss the
impact digital transformation can have on people, business and
society.
Follow the conversation online:
www.twitter.com/ericsson
www.linkedin.com/ericsson
For media kits, backgrounders and high-resolution
photos, please visit www.ericsson.com/press
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and
society to fulfill their potential and create a more sustainable
future.
Our services, software and
infrastructure - especially in mobility, broadband and the
cloud - are enabling the telecom industry and
other sectors to do better business, increase efficiency, improve
the user experience and capture new opportunities.
With approximately 115,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its
headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0
billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock
exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Image_Teenagers looking at media on
a balcony
Press release_Integrated Video Insights launch
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Ericsson via Globenewswire
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