- Ericsson MediaFirst, a cloud-based end-to-end service and
delivery platform for the creation, management and delivery of
next-generation Pay TV is now commercially available
- TELUS has successfully completed an initial trial of Ericsson
MediaFirst and plans to enhance TELUS Optik TV with MediaFirst
enabled services
- Ericsson equips operators and content providers to redefine the
TV experience with MediaFirst agile capabilities
TORONTO,
Sept. 10, 2015 /CNW/ -
Ericsson (NASDAQ:ERIC) today announced the commercial availability
of Ericsson MediaFirst, a next-generation Pay TV platform that
transforms TV and video entertainment. Built using modern
cloud-based architectures, Ericsson MediaFirst brings together the
best of traditional Pay TV and over-the-top services, giving
operators and content providers the ability to deliver constantly
optimizing, highly personalized TV experiences on any device.
Ericsson MediaFirst adapts agile development principles and
practices to fit the needs of a business-to-business-to-consumer TV
platform, providing operators a continuous stream of new
innovations. Much like web services, MediaFirst empowers operators
to act on the platform's built-in analytics in real time, leading
to rapid innovation cycles, greater monetization opportunities and
faster time to market for new features and targeted offerings.
Since its introduction at the 2014 International Broadcasting
Convention, Ericsson MediaFirst has been in trials with targeted
operators and is now ready for commercial release. TELUS, a leading
Canadian telecommunications company with over 950,000 TV
subscribers, has successfully completed an initial trial of
Ericsson MediaFirst and plans to enhance its Optik TV services,
leveraging the MediaFirst cloud-based solution.
Ibrahim Gedeon, Chief Technology
Officer, TELUS says, "Ericsson MediaFirst places TELUS at the
forefront of TV innovation, equipping us to deliver a truly
seamless, personalized and engaging TV experience on any device,
wherever and whenever. As our trial of Ericsson MediaFirst has
progressed, TELUS has seen firsthand how the shift to the cloud and
an agile development model can help increase speed and agility to
power the most innovative TV offerings."
Per Borgklint, Senior Vice President and Head of Business Unit
Support Solutions at Ericsson says: "Ericsson is the leader in
offering the TV and media industry a broad, end-to-end portfolio of
transformative solutions. Ericsson MediaFirst brings the most
innovative Pay TV services to operator and video service providers,
equipping them with a flexible solution that keeps pace with
rapidly changing consumer behavior. We look forward to working with
TELUS as they evolve their offerings with the cutting edge features
and functionality of Ericsson MediaFirst."
Ericsson MediaFirst is a key part of the Ericsson media
solutions portfolio, reflecting continued investments to enable
operators to deliver award-winning TV services to viewers. Ericsson
MediaFirst integrates industry-leading capabilities in Multiscreen
IPTV, ABR delivery, content management and cloud DVR to provide
consistent and compelling experiences across all devices, meeting
the needs of a broad range of service providers.
Uniquely placed at the convergence of telecommunications, the
Internet and media, Ericsson powers some of the world's largest and
most complex video platforms, delivers some of the most renowned
and premium TV programming, and helps the world's strongest content
brands to deliver personalized, high-quality programming to
consumers 24/7. Ericsson's products, services and insights
enable broadcasters, content creators and content owners across
cable, satellite and telecoms to accelerate their transformation
towards TV in the Networked Society.
NOTES TO EDITORS
Ericsson at IBC 2015
At IBC 2015 in Amsterdam we are showcasing solutions and
services that empower customers to put the connected consumer at
center stage in the new internet era of television. We'll show how
this is achieved through the delivery of seamless experiences,
personalized discovery, immersive content, and constantly evolving
services.
Ericsson will highlight how it sets itself apart with a unique
combination of consumer insights, industry-leading portfolio, and
global transformation services that are together helping customers
embrace the opportunities of the Networked Society.
You can find us at IBC in Hall 1, Stand 1:D61. Follow us during
the event using @EricssonTV and join the discussion using
#IBCShow.
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society –
a world leader in communications technology and services. Our
long-term relationships with every major telecom operator in the
world allow people, business and society to fulfill their potential
and create a more sustainable future.
Our services, software and infrastructure – especially in
mobility, broadband and the cloud – are enabling the
telecom industry and other sectors to do better business, increase
efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180
countries, we combine global scale with technology and
services leadership. We support networks that connect more than 2.5
billion subscribers. Forty percent of the world's mobile traffic is
carried over Ericsson networks. And our investments in research and
development ensure that our solutions – and our customers – stay in
front.
Founded in 1876, Ericsson has its headquarters in
Stockholm, Sweden. Net sales in
2014 were SEK 228.0 billion
(USD 33.1 billion). Ericsson is
listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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SOURCE Ericsson Canada