- Ericsson ConsumerLab TV & Media Report 2015 shows consumers
embracing video on-demand services like never before; in
Canada, 39 percent of all TV and
video viewing hours are now spent watching on-demand
- Report reveals 45 percent of Canadians now watch TV and video
on their smartphones
- Fifty-nine percent of Canadian teenagers total TV and video
viewing time spent on a mobile device
- Viewing user-generated content also on the rise; almost one in
10 watch YouTube for more than three hours per day
- In Canada, 77 percent of Subscription Video-On-Demand users
binge-view at least once a week
TORONTO, Sept. 3, 2015 /CNW/ - Ericsson (NASDAQ: ERIC) has
today launched the latest edition of the annual Ericsson
ConsumerLab TV & Media Report, representative of the views and
habits of 680 million consumers making it one of the largest
studies of its kind.
A key finding is that Video-on-Demand (VOD) services are
succeeding in meeting consumer needs, thus allowing consumers to
change their viewing habits. Consumers now spend six hours per week
watching streamed on-demand TV series, programs, and movies. This
has more than doubled since 2011. With recorded and downloaded
content added to the equation, today 35 percent of all TV and video
viewing is spent watching VOD. (39 percent in Canada).
Further findings highlight the considerable growth in consumers
watching video on a mobile device: 61 percent watch on their
smartphones today, an increase of 71 percent since 2012. When
taking tablets, laptops, and smartphones into consideration, nearly
two thirds of time spent by teenagers' watching TV and video is on
a mobile device (59 percent in Canada).
At the same time, user-generated content (UGC) platforms account
for a growing share of consumers' TV and video viewing. Close to 1
in 10 consumers watch YouTube for more than three hours per day,
and one in three now consider it very important to be able to watch
UGC on their TV at home. In addition, the study finds that the
increasing prominence of UGC-rich platforms, like YouTube, has
resulted in a popularity boost for educational and instructional
videos, with consumers watching an average 73 minutes of these
videos per week.
Anders Erlandsson, Senior
Advisor, Ericsson ConsumerLab, says:
"The continued rise of streamed video on demand and UGC services
reflects the importance of three specific factors to today's
viewers: great content, flexibility, and a high-quality overall
experience. Innovative business models that support these three
areas are now crucial to creating TV and video offerings that are
both relevant and attractive."
Other significant findings from the Ericsson ConsumerLab TV
& Media Report 2015 include:
Bingeing is changing the game: Watching multiple TV
episodes in a row has rapidly become a key part of the TV and video
experience. This habit is prominent among Subscription
Video-on-Demand (S-VOD) users of services such as Netflix, Amazon
Prime, and HBO, of whom 87 percent binge-view at least once a week
(77 percent in Canada).
The difficulty of finding content: Half of consumers
worldwide (43 percent in Canada)
watching linear TV say they can't find anything to watch on a daily
basis. Consumers feel that recommendation features are simply not
smart or personal enough.
Different bundles, different attitudes: Twenty-two
percent of consumers who have never had a pay-TV subscription are
already paying for over-the-top (OTT) content services. (46% in
Canada)
Linear TV remains key: The popularity of linear TV
remains high, mainly due to the access it gives to premium viewing
and live content, like sports, as well as its social value. In this
respect, linear TV often acts as a 'household campfire'.
About this report
Based on interviews with over 22,500 people, findings in the
Ericsson ConsumerLab TV & Media Report 2015 are representative
of 680 million consumers, making it the largest study of its kind
in the TV industry. With supporting data and insight from on-device
measurements and qualitative research, the report details the
latest consumer behaviors, attitudes and demands in relation to TV
and media, and the potential impact these trends can have on
current industry business models.
Interviews were undertaken with consumers aged 16-59 and 60-69,
across 20 markets: Brazil, Canada,
China, Colombia, France, Germany, Greece, Ireland, Italy, Mexico, Portugal, Russia, Spain, South
Korea, Sweden, Taiwan, Turkey, UK, Ukraine and the US. All respondents have a
broadband internet connection at home, and watch TV/video at least
once a week. Almost all use the internet on a daily basis.
NOTES TO EDITORS
Ericsson ConsumerLab TV & Media Report 2015
SlideShare: presentation of TV & Media Report findings
Ericsson ConsumerLab reports can be found at
www.ericsson.com/consumerlab
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society –
a world leader in communications technology and services. We are in
a uniquely strong position to understand how the worlds of media
and telecoms are converging. Our heritage in TV and media spans
more than 25 years of cutting-edge innovation, enabling many of the
milestone shifts. Our services, software and infrastructure –
especially in mobility, broadband and the cloud – are
enabling the telecom industry and other sectors to do better
business, increase efficiency, improve the user experience and
capture new opportunities.
With approximately 115,000 professionals and customers in 180
countries, we combine global scale with technology and
services leadership. We support networks that connect more than 2.5
billion subscribers. Forty percent of the world's mobile traffic is
carried over Ericsson networks. And our investments in research and
development ensure that our solutions – and our customers – stay in
front.
Founded in 1876, Ericsson has its headquarters in
Stockholm, Sweden. Net sales in
2014 were SEK 228.0 billion
(USD 33.1 billion). Ericsson is
listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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SOURCE Ericsson Canada