- In Canada, smartphones accounted for three-fourths of mobile
data traffic in 2014
- Data usage per smartphone in Canada will continue to increase, growing five
times between 2014 and 2020
- By 2020, 80 percent of all mobile data traffic will come from
smartphones. North America and
Europe will continue to have
highest data usage per smartphone
- In North America, by
2020, mobile networks will carry monthly data equivalent to
4.2 billion movie downloads this is equivalent to every person in
North America downloading over 10
full-length movies per month
TORONTO, June 3, 2015 /CNW/ - Findings from the
latest edition of the Ericsson (NASDAQ:ERIC) Mobility Report,
published today, show that by 2020 advanced mobile technology will
be commonplace around the globe: smartphone subscriptions will more
than double, reaching 6.1 billion, 70% of the world's population
will be using smartphones, and 90 percent will be covered by mobile
broadband networks.
The report, a comprehensive update on mobile trends, shows that
growth in mature markets comes from an increasing number of devices
per individual. In developing regions, it comes from a swell of new
subscribers as smartphones become more affordable; almost 80% of
smartphone subscriptions added by year-end 2020 will be from
Asia Pacific, the Middle East, and Africa.
With the continued rise of smartphones comes an accelerated
growth in data usage: smartphone data is predicted to increase
ten-fold by 2020, when 80 percent of all mobile data traffic will
come from smartphones. Average monthly data usage per smartphone in
North America will increase from
2.4 GB today to 14 GB by 2020.
Rima Qureshi, Senior Vice
President, Chief Strategy Officer, Ericsson, says: 'This immense
growth in advanced mobile technology and data usage, driven by a
surge in mobile connectivity and smartphone uptake, will makes
today's big data revolution feel like the arrival of a floppy disk.
We see the potential for mass-scale transformation, bringing a
wealth of opportunities for telecom operators and others to capture
new revenue streams. But it also requires greater focus on cost
efficient delivery and openness to new business models to compete
and remain effective.'
An expanding range of applications and business models coupled
with falling modem costs are key factors driving the growth of
connected devices. Added to this, new use cases are emerging for
both short and long range applications, leading to even stronger
growth of connected devices moving forward. Ericsson's forecast,
outlined in the report, points to 26 billion connected devices by
2020, confirming we are well on the way to reaching the vision of
50 billion connected devices.
Each year until 2020, mobile video traffic will grow by a
staggering 55 percent per year and will constitute around 60
percent of all mobile data traffic by the end of that period.
Growth is largely driven by shifting user preferences towards video
streaming services, and the increasing prevalence of video in
online content including news, advertisements and social media.
When looking at data consumption in advanced mobile broadband
markets, findings show a significant proportion of traffic is
generated by a limited number of subscribers. These heavy data
users represent 10 percent of total subscribers but generate 55
percent of total data traffic. Video is dominant among heavy users,
who typically watch around one hour of video per day, which is 20
times more than the average user.
The Ericsson Mobility Report shares forecast data, analysis and
insight into mobile traffic, subscriptions, and consumer behavior
to provide insight into current traffic and market trends in
today's Networked Society.
Ericsson regularly performs traffic measurements in over 100
live networks in all major regions of the world. Detailed
measurements are made in a selected number of commercial WCDMA/HSPA
and LTE networks with the purpose of discovering different traffic
patterns.
Tool for customizing data
To accompany the Ericsson Mobility Report, Ericsson has created
the Traffic Exploration Tool for creating customized graphs and
tables using data from the report. The information can be filtered
by region, subscription, technology, traffic, and device type.
NOTES TO EDITORS
The full Ericsson Mobility Report findings, Traffic Exploration
Tool, and six regional appendices for North America, South
East Asia & Oceania, Europe, North East Asia (from June 4th), Middle
East & North East Africa (from June 7th), and India (from June
16th) can be found at: www.ericsson.com/mobility-report
Graphs from Ericsson Mobility Report
Short video: Rima Qureshi with
Mobility Report highlights
Biography and photos of Rima
Qureshi
Download high-resolution photos and broadcast-quality video at
www.ericsson.com/press
Ericsson is the driving force behind the Networked Society –
a world leader in communications technology and services. Our
long-term relationships with every major telecom operator in the
world allow people, business and society to fulfill their potential
and create a more sustainable future.
Our services, software and infrastructure – especially in
mobility, broadband and the cloud – are enabling the
telecom industry and other sectors to do better business, increase
efficiency, improve the user experience and capture new
opportunities.
With approximately 115,000 professionals and customers in 180
countries, we combine global scale with technology and
services leadership. We support networks that connect more than 2.5
billion subscribers. Forty percent of the world's mobile traffic is
carried over Ericsson networks. And our investments in research and
development ensure that our solutions – and our customers – stay in
front.
Founded in 1876, Ericsson has its headquarters in
Stockholm, Sweden. Net sales in
2014 were SEK 228.0 billion
(USD 33.1 billion). Ericsson is
listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York.
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SOURCE Ericsson Canada