- Advanced mobile technology will be globally
ubiquitous by 2020 with 70 percent of people using smartphones and
90 percent covered by mobile broadband networks
- Smartphone subscriptions will more than double by
2020, reaching 6.1 billion. Almost 80% of these new subscriptions
will come from Asia Pacific, Middle East and Africa
- By 2020 80 percent of all mobile data traffic
will come from smartphones. North America and Europe will continue
to have highest data usage per smartphone
- Video traffic to grow 55 percent per year until
2020, driven by video streaming services and increasing prevalence
of video in online content
Findings from the latest edition of the Ericsson
(NASDAQ:ERIC) Mobility Report, published today, show that by 2020
advanced mobile technology will be commonplace around the globe:
smartphone subscriptions will more than double, reaching 6.1
billion, 70% of the world's population will be using smartphones,
and 90 percent will be covered by mobile broadband networks.
The report, a comprehensive update on mobile trends, shows that
growth in mature markets comes from an increasing number of devices
per individual. In developing regions, it comes from a swell of new
subscribers as smartphones become more affordable; almost 80% of
smartphone subscriptions added by year-end 2020 will be from Asia
Pacific, the Middle East, and Africa.
With the continued rise of smartphones comes an
accelerated growth in data usage: smartphone data is predicted to
increase ten-fold by 2020, when 80 percent of all mobile data
traffic will come from smartphones. Average monthly data usage per
smartphone in North America will increase from 2.4 GB today to 14
GB by 2020.
Rima Qureshi, Senior Vice President, Chief
Strategy Officer, Ericsson, says: 'This immense growth in advanced
mobile technology and data usage, driven by a surge in mobile
connectivity and smartphone uptake, will makes today's big data
revolution feel like the arrival of a floppy disk. We see the
potential for mass-scale transformation, bringing a wealth of
opportunities for telecom operators and others to capture new
revenue streams. But it also requires greater focus on cost
efficient delivery and openness to new business models to compete
and remain effective.'
An expanding range of applications and business
models coupled with falling modem costs are key factors driving the
growth of connected devices. Added to this, new use cases are
emerging for both short and long range applications, leading to
even stronger growth of connected devices moving forward.
Ericsson's forecast, outlined in the report, points to 26 billion
connected devices by 2020, confirming we are well on the way to
reaching the vision of 50 billion connected devices.
Each year until 2020, mobile video traffic will
grow by a staggering 55 percent per year and
will constitute around 60 percent of all mobile data traffic by the
end of that period. Growth is largely driven by shifting user
preferences towards video streaming services, and the increasing
prevalence of video in online content including news,
advertisements and social media.
When looking at data consumption in advanced
mobile broadband markets, findings show a significant proportion of
traffic is generated by a limited number of subscribers. These
heavy data users represent 10 percent of total subscribers but
generate 55 percent of total data traffic. Video is dominant among
heavy users, who typically watch around one hour of video per day,
which is 20 times more than the average user.
The Ericsson Mobility Report shares forecast data,
analysis and insight into mobile traffic, subscriptions, and
consumer behavior to provide insight into current traffic and
market trends in today's Networked Society.
Ericsson regularly performs traffic measurements
in over 100 live networks in all major regions of the world.
Detailed measurements are made in a selected number of commercial
WCDMA/HSPA and LTE networks with the purpose of discovering
different traffic patterns.
Tool for customizing data
To accompany the Ericsson Mobility Report,
Ericsson has created the Traffic Exploration Tool for creating
customized graphs and tables using data from the report. The
information can be filtered by region, subscription, technology,
traffic, and device type.
NOTES TO EDITORS
The full Ericsson Mobility Report findings,
Traffic Exploration Tool, and six regional appendices for North
America, South East Asia & Oceania, Europe, North East Asia
(from June 4th), Middle East & North East Africa (from June
7th), and India (from June 16th) can be found at:
www.ericsson.com/mobility-report
Graphs from Ericsson Mobility Report
Short video: Rima Qureshi with Mobility Report
highlights
Biography and photos of Rima Qureshi
Download high-resolution photos and
broadcast-quality video at www.ericsson.com/press
Ericsson is the driving force
behind the Networked Society - a world leader in communications
technology and services. Our long-term relationships with every
major telecom operator in the world allow people, business and
society to fulfill their potential and create a more sustainable
future.
Our services, software and
infrastructure - especially in mobility, broadband and the
cloud - are enabling the telecom industry and
other sectors to do better business, increase efficiency, improve
the user experience and capture new opportunities.
With approximately 115,000
professionals and customers in 180 countries, we combine global scale with technology and services
leadership. We support networks that connect more than 2.5 billion
subscribers. Forty percent of the world's mobile traffic is carried
over Ericsson networks. And our investments in research and
development ensure that our solutions - and our customers - stay in
front.
Founded in 1876, Ericsson has its
headquarters in Stockholm, Sweden. Net sales in 2014 were SEK 228.0
billion (USD 33.1 billion). Ericsson is listed on NASDAQ OMX stock
exchange in Stockholm and the NASDAQ in New York.
www.ericsson.com
www.ericsson.com/news
www.twitter.com/ericssonpress
www.facebook.com/ericsson
www.youtube.com/ericsson
FOR FURTHER INFORMATION, PLEASE CONTACT
Ericsson Corporate Communications
Phone: +46 10 719 69 92
E-mail: media.relations@ericsson.com
Ericsson Investor Relations
Phone: +46 10 719 00 00
E-mail: investor.relations@ericsson.com
Ericsson Mobility Report - Main
Report
Regional Appendix - North America
Graph_Mobile-Data-Traffic-by-Application-Type
Graph_Application Volume Shares by subscriber type
Regional Appendix - South East Asia & Oceania
Graph_Smartphone-Data-Traffic-per-Region
Graph_Net-Additions-of-Mobile-Subscriptions
Graph_Mobile-Subscriptions-by-Region-and-Tech
Regional Appendix - Europe
Graph_Global-Mobile-Traffic
Graph_Smartphone-Subscriptions-per-Region
Graph_Fixed-and-Mobile-Subscribers
Ericsson Mobility Report - Press Release
Graph_Mobile-Subscriptions-by-Region
This
announcement is distributed by NASDAQ OMX Corporate Solutions on
behalf of NASDAQ OMX Corporate Solutions clients.
The issuer of this announcement warrants that they are solely
responsible for the content, accuracy and originality of the
information contained therein.
Source: Ericsson via Globenewswire
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