Bonnier Broadcasting and Ericsson collaborating on Nordic VOD service
April 13 2015 - 2:00AM
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Ericsson to provide the online video platform
for the over-the-top and live TV subscription video on demand
service, C More, currently being developed by Bonnier
Broadcasting
-
Multi-year deal includes content management and
preparation, digital rights management, subscriber management and
billing, and advertising insertion services for multiple devices
and platforms
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The platform takes away the complexities and
challenges for broadcasters of deploying internet-delivered
catch-up and online TV services to a myriad of connected
devices
Ericsson (NASDAQ: ERIC) has been selected to
provide the online video platform to the over-the-top (OTT) and
live TV subscription video-on-demand (SVOD) service, currently
being developed by Bonnier Broadcasting, a business area within the
Bonnier Group.
The multi-year deal will see Ericsson provide a
number of managed services including content management and
preparation, digital rights management, subscriber management and
billing and advertising insertion for multiple devices and
platforms.
The Nordic next-generation online TV services will
launch later this year. From launch, Bonnier Group content -
including a mix of sports, local and international drama series,
sitcoms and Swedish and international feature films - will be
available both on-demand and live. Multiple platforms will be
supported, including the web, iOS and Android devices.
Casten Almqvist, Head of Bonnier Broadcasting and
CEO and President of TV4 Group, says: "In the massive digital
transformation we are currently undergoing, we have to become even
more user-friendly in everything we do by putting technology in the
front seat together with prime local content. We have been working
closely with Ericsson for many years and they were the natural
choice of partner for the launch of Nordic SVOD service C
More."
Thorsten Sauer, Head of Broadcast and Media
Services at Ericsson, says: "Our long-running relationship with TV4
for their linear channels has now been extended to a business
transformation that encompasses on-demand and live services across
platforms. Consumers want access to content anytime, anywhere and
on any device, which is something TV4 is providing through its
platform agnostic strategy. Ericsson is the partner in this
transformation and our Ericsson Managed Player is designed to help
our clients meet the needs of their audiences in this ever-changing
landscape."
Ericsson's Managed Player masters the combination
of OTT delivery and playout to deliver content efficiently to
consumers. It is powered by Ericsson Mediaroom Reach, a highly
scalable adaptive bitrate-based technology platform for intelligent
OTT video delivery to cross-platform connected devices. This
managed service takes away the complexities and challenges of
deploying internet-delivered catch-up and online TV services to a
myriad of connected devices, thereby allowing broadcasters to focus
on the end user.
Ericsson has a long-standing relationship with
TV4. In 2009, TV4 selected Ericsson to manage their technical
operations end-to-end as part of a 10-year contract. In addition,
Ericsson and TV4 established a joint technology and business
development forum, where the two companies evaluate new business
opportunities.
NOTES TO EDITORS
Bonnier Broadcasting
Bonnier Broadcasting is a business area within the
Bonnier Group. The business area comprises the largest commercial
TV companies in Sweden and Finland, TV4 and MTV, as well as leading
premium pay-television company C More. News company Nyhetsbolaget
is also a part of the business area.
Broadcast and Media Services press
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Bonnier Broadcasting and Ericsson
collaborating on Nordic VOD service
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