REDWOOD CITY, Calif.,
Sept. 8, 2016 /PRNewswire/
-- Equinix, Inc. (Nasdaq: EQIX), the global interconnection
and data center company, today announced the Equinix Media Cloud
Ecosystem for Entertainment (EMCEE™), an ecosystem of
interconnected media and content providers, along with content
delivery networks (CDNs) and cloud service providers that optimizes
content creation, global distribution and services across the
entire media and entertainment (M&E) industry. Today,
more than 500 content and media companies such as Content Bridge,
Movile, and Selevision use EMCEE to peer with the industry's
largest concentration of CDNs, multiple system operators (MSOs) and
social media platforms, enabling faster content development and
distribution, as well as significant cost savings.
Digital disruption is affecting the M&E industry at an
ever-accelerating pace – changing the way that content is created,
enhanced, transported, stored and distributed. To embrace this
disruption, M&E companies need to transform their
infrastructure, from fixed and siloed to integrated and dynamic
with interconnection at the forefront of their IT decision making.
Global businesses, including media and entertainment companies, are
increasingly leveraging colocation data centers to distribute their
digital infrastructure across multiple geographies, and closer to
the edge, to solve these challenges while also optimizing their IT
for cloud-based offerings.
Components of the EMCEE ecosystem that enable this
transformation include Equinix interconnection offerings across
Platform Equinix™, network density, access to multiple clouds
utilizing the Equinix Cloud Exchange™ and access to billions of
consumers leveraging CDNs in Equinix International Business
Exchange (IBX) data centers. In tests conducted in Equinix's global
Solution Validation Centers™, video streaming applications that
flowed through Equinix experienced 47 percent lower network
latency. The test results also show that Equinix customers save, on
average, more than 25 percent on network bandwidth costs by
aggregating Internet traffic delivery to improve performance and
scalability.
Highlights / Key Facts
- Today's consumers expect reliable, on-demand access to
bandwidth-heavy digital content such as video, apps and online
games. To meet consumer expectation, digital media and
entertainment companies need an interconnected neutral ecosystem of
content companies, advertising networks and content delivery
services, accessible via secure, direct connections.
- As media becomes commoditized in the digital era, new business
models are increasingly focused on innovation and efficiency across
the production cycle – and value creation at the point of
engagement, where end-users expect high quality service on every
device, all the time, everywhere. To capture the opportunity,
businesses are streamlining production workflows, reducing time and
cost, and expanding distribution capabilities to tap into billions
of smart TVs and devices around the globe.
- Built on Interconnection Oriented Architecture™ (IOA™), EMCEE
efficiently improves network and application performance, security
and end-user satisfaction. IOA directly and securely interconnects
clouds, networks, business ecosystems and data at the edge,
providing virtual control and transparency across the world's most
globally interconnected data centers, within the largest cloud and
network provider-neutral marketplaces.
- Equinix global interconnection platform also provides media and
entertainment companies with industry leading solutions including
Equinix Cloud Exchange which provides direct access major cloud
service providers including AWS, Google Cloud Platform, Microsoft
Azure and Office 365 and IBM Softlayer in 21 markets globally, and
Equinix Performance Hub™ and Equinix Data Hub™ which help develop
faster, more efficient content creation workflows.
- Equinix will be presenting EMCEE at the IBC 2016 Conference and
Exhibition in Amsterdam from
September 9-13 at booth B25, Hall
3.
Quotes
- Jason Peterson, CEO,
ContentBridge:
"Ultimately, the relationship with
Equinix will allow ContentBridge to bring advanced digital supply
chain solutions directly to the content, wherever the content owner
chooses to maintain the digital library."
- Ammar Hares, COO,
Selevision:
"Colocating within Equinix creates the
platform for us to grow our business worldwide which means we're
faster to market with content and it reduces our costs."
- Mark Harrison, managing
director, Digital Production Partnership:
"More and
more sectors are under pressure to offer real-time, or
near-real-time services, and the media sector is no different.
Speed, efficiency, flexibility and security are fast becoming
essential for media businesses, and interconnected cloud services
can offer all of these. The DPP believes services such as these
will revolutionize the media industry in the next few
years."
- Tony Bishop, vice
president, Equinix:
"Disruption is creating
opportunity and risk in the media and entertainment industry.
Businesses are realizing they need increased performance, agility
and efficiency in their digital supply chain if they are to drive
innovation. EMCEE enables a new global standard for production and
distribution where these opportunities can be fully
realized."
Additional Resources
- Connecting the New Digital Media Ecosystem [info paper]
- IOA for EMCEE [white paper]
- ContentBridge Customer Success Story
- Selevision Customer Success Story
About Equinix
Equinix, Inc. (Nasdaq: EQIX) connects
the world's leading businesses to their customers, employees and
partners inside the most interconnected data centers. In 40 markets
across five continents, Equinix is where companies come together to
realize new opportunities and accelerate their business, IT and
cloud strategies. www.equinix.com.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties. Actual results may differ
materially from expectations discussed in such forward-looking
statements. Factors that might cause such differences include, but
are not limited to, the challenges of acquiring, operating and
constructing IBX centers and developing, deploying and delivering
Equinix services; unanticipated costs or difficulties relating to
the integration of companies we have acquired or will acquire into
Equinix; a failure to receive significant revenue from customers in
recently built out or acquired data centers; failure to complete
any financing arrangements contemplated from time to time;
competition from existing and new competitors; the ability to
generate sufficient cash flow or otherwise obtain funds to repay
new or outstanding indebtedness; the loss or decline in business
from our key customers; and other risks described from time to time
in Equinix's filings with the Securities and Exchange Commission.
In particular, see Equinix's recent quarterly and annual reports
filed with the Securities and Exchange Commission, copies of which
are available upon request from Equinix. Equinix does not assume
any obligation to update the forward-looking information contained
in this press release.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/equinix-introduces-the-media-cloud-ecosystem-for-the-entertainment-industry-300324467.html
SOURCE Equinix, Inc.