Curalate and eBay Enterprise Affiliate Network Partner to Help Publishers Drive Revenue from Images
September 28 2015 - 9:00AM
Business Wire
Curalate Like2Buy enables eBay Enterprise
Affiliates to spur e-commerce from images sourced from
Instagram
Curalate, a leading visual commerce platform, and eBay
Enterprise, a foremost global provider of commerce and marketing
solutions, are partnering to give publishers the ability to drive
traffic and revenue from images sourced from Instagram. The
partnership offers Curalate Like2Buy to more than one hundred
thousand publishers in the eBay Enterprise Affiliate Network,
allowing them to use imagery to better engage their audiences,
drive traffic to advertisers, and ultimately create an entirely new
commerce source.
“Our global partnership with eBay Enterprise is enabling
publishers of all sizes to capture revenue from images,” said Apu
Gupta, CEO of Curalate. “We are excited to provide new avenues for
publishers to connect content to commerce with a solution that is
simple, easy to deploy at scale and delivers results. In fact, one
publisher working with Like2Buy found that not only do 60 percent
of visitors click through to a relevant piece of content, but those
users are also more engaged and spend 37 percent more time on the
site than the publisher’s average mobile visitor.”
Curalate Like2Buy helps publishers in the eBay Enterprise
Affiliate Network to drive consumers from pictures to purchases in
the most efficient way possible. As bloggers increasingly
communicate with images, Like2Buy enables publishers to monetize
the products contained within their pictures. For consumers, it’s
now easier than ever to discover and buy new products curated
visually by bloggers and publishers.
“There is a huge opportunity for publishers to remove barriers
from the buying experience, especially for mobile. According to
comScore, although nearly 60 percent of digital shopping time
happens on mobile devices, only 15 percent of total e-commerce
spending is driven by smartphones and tablets,” said Michael Jones,
head of affiliate, eBay Enterprise.[1] “Through our integration
with Curalate, we are delivering on our promise to help our
publishers and advertisers expand their reach and spur more
transactions via mobile and through multi-channel
applications.”
About Curalate
Curalate is a leading visual commerce platform used by hundreds
of the world’s most loved brands. Curalate solutions touch millions
of consumers daily by enabling brands to unlock the power of
pictures. For more information, visit www.curalate.com.
About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized
commerce solutions, including the Magento platform, order
management, fulfillment, customer care, and marketing solutions. We
enable brands and retailers of all sizes to deliver consistent
omnichannel experiences across all retail touch points to attract
and engage new customers, convert browsers into loyal buyers, and
deliver products with speed and quality. With unrivaled flexibility
and control, our clients are armed to accelerate sales growth and
win with today’s digitally connected consumer. eBay Enterprise is
headquartered in King of Prussia, Pa. and has offices in Austin,
Barcelona, London, Los Angeles, New York, and Shanghai. eBay
Enterprise is an eBay Inc. (Nasdaq: EBAY) company. More information
can be found at www.ebayenterprise.com and www.magento.com.
[1] comScore, “The M-Commerce Gap: Why Dollars Continue to Lag
Shopping Behavior on Mobile,” Andrew Lipsman, June 11, 2015
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version on businesswire.com: http://www.businesswire.com/news/home/20150928005408/en/
Traeger Communications for CuralateJennefer Traeger,
720-988-6149jtraeger@traegercommunications.comoreBay
EnterpriseKatie Norris, 212-965-5976kanorris@ebay.com
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