Magento Accelerates Investment in the B2B Market
August 13 2015 - 9:00AM
Business Wire
Magento, an eBay Enterprise company, today launched the
Magento B2B Program as it continues to expand its investment in the
B2B space. The leading B2B ecommerce provider offers innovative
features and the fastest time to market through its Magento
platform and partner ecosystem.
According to Forrester Research, Inc., 93 percent of B2B buyers
prefer to purchase online with self-serve information and ordering
options from their vendors.1 In fact, the number of B2B buyers
expected to complete at least half of their work purchasing online
is expected to nearly double from 30 percent today to 56 percent by
2017.2
“Distributors and manufacturers favor the Magento platform
because they can curate consumer-like experiences for their buyers
and still take advantage of Magento’s flexibility to customize any
aspect of the order flow to match their unique business
requirements,” said Mark Lavelle, senior vice president and general
manager of commerce technologies, eBay Enterprise. “These factors,
combined with our fast time-to-market and the global reach of the
Magento ecosystem, are the reasons why we’re the top choice for B2B
applications and why we’re continuing to invest heavily in this
area.”
Magento is a leader in B2B commerce, with 30 percent of its
Enterprise clients, including Implant Direct and SureGrip Footwear,
using the platform for B2B. Not just software, Magento brings the
power of its open source ecosystem to ensure rich innovation for
B2B clients. A number of B2B expert partners have been tapped
through our Partner Initiative to help launch the first phase of
the Magento B2B Program, including Alpine Consulting, Demac Media,
eWave, Gorilla Group, netz98, Perficient, Redbox and X2i.
"Magento Enterprise Edition has a robust set of APIs that make
it easy to integrate with other external business systems and adapt
to changing business needs,” said Kaushal Shah, Magento ecommerce
practice leader at Perficient. "About 40 percent of Perficient's
Magento implementations have been for B2B companies. The customers
we work with, including Gemaire and BSN Sports, value Magento for
its state of the art commerce capabilities to create the
consumer-like experiences B2B buyers expect.”
Setting a new industry standard in the organization of B2B
logistics processes, netz98 implemented Magento Enterprise Edition
to integrate into the central order platform of Burger King through
Meyer Quick Service Logistics. “Flexibility, scalability and
stability were delivered,” says Oliver Jäger, project manager at
Meyer Quick Service Logistics GmbH & Co. KG. “The reliable
order and delivery system Germany-wide resulted in more than 1,000
orders at peak hours, 700 branches connected, 5,000 products with
customized prices and just a six month implementation period.”
Forrester Research recently cited Magento as a Strong Performer
among the eight most significant B2B commerce suite vendors in its
report, “The Forrester Wave™: B2B Commerce Suites, Q2 2015.” In
addition to this Strong Performer ranking for Magento, eBay
Enterprise has recently been cited as the number one ecommerce
platform provider to the 2015 Internet Retailer Top 1000 for the
third consecutive year and to the Internet Retailer 2015 Europe Top
500 for the second year in a row. Powering more than 240,000 sites
globally, Magento remains the most popular platform on the market
according to a 2015 global commerce share report by Hivemind.
To learn more and keep informed of updates to the Magento B2B
Program, visit magento.com/b2b.
About eBay Enterprise
eBay Enterprise is a leading global provider of retail-optimized
commerce solutions, including the Magento platform, order
management, fulfillment, customer care, and marketing solutions. We
enable brands and retailers of all sizes to deliver consistent
omnichannel experiences across all retail touch points to
attract and engage new customers, convert browsers into loyal
buyers, and deliver products with speed and quality. With
unrivaled flexibility and control, our clients are armed to
accelerate sales growth and win with today’s digitally connected
consumer. eBay Enterprise is headquartered in King of Prussia, Pa.
and has offices in Austin, Barcelona, London, Los Angeles, New
York, and Shanghai. eBay Enterprise is an eBay Inc. (Nasdaq:EBAY)
company. More information can be found
at www.ebayenterprise.com and www.magento.com.
1. Forrester Research, Inc., “Death Of A (B2B) Salesman” Report
(April 13, 2015)2. Forrester Research, Inc., “The Forrester Wave™:
B2B Commerce Suites, Q2 2015”
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version on businesswire.com: http://www.businesswire.com/news/home/20150813005315/en/
eBay EnterpriseNicole Connell, 610-491-4177Corporate
CommunicationsTwitter: @eBayEnterprisenews@ebayenterprise.com
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