StubHub Unveils New Personalization, Content and Discovery Features
May 21 2015 - 9:00AM
Business Wire
World’s largest ticket marketplace launches
new mobile experience for fans, highlighting more personalization
and content in native app to enhance live-event discovery
StubHub, the world’s largest ticket marketplace, today unveiled
its updated iOS and Android mobile and tablet apps, featuring new
personalization tools and content partnerships to enhance the
live-event discovery process for fans. Collectively, these
features, combined with a new UI, represent a major move toward
StubHub becoming an end-to-end experience for fans who want to plan
their free time.
Today’s announcement also underscores the ticket marketplace’s
commitment toward becoming a mobile-first experience. New mobile
app features, which will be live in the U.S., Canada and the U.K.,
include:
- A robust personalization algorithm that
will recommend customized activities based on your favorites, your
location and/or your iTunes library (for iOS). As part of this,
users will receive push notifications when their favorite
bands/teams are in town or recommendations for similar likes. For
iOS, the personalization features also take into account the Apple
Watch, to surface notifications based on geofencing.
- Incorporating ESPN content – scores,
team stats and stories – about overall team performance. Also, an
improved integration with Yelp allows individuals to see nearby
restaurants and read reviews. And lastly, the new apps will feature
Foursquare so that users can read user-generated content and
reviews for venues.
- Improved mobile ticketing, making it
easier for you to scan a barcode and gain access to the event,
either via your phone or your Apple Watch. Android users meanwhile
will have the ability to pay via PayPal/Braintree. iOS users
already have capability to pay via Apple Pay.
- Dramatically enhanced UX with more
seamless search, navigation tools and overall design.
“In today’s on-demand environment, consumers don’t want to spend
a lot of time researching what they’re going to do this weekend.
Instead, they expect to receive timely and personalized information
without having to search for it, and the new StubHub mobile
experience provides just that,” said Parag Vaish, StubHub’s Head of
Mobile. “Through our new content partnerships and personalization
features, fans will not only be in the know when their favorite
teams, bands or shows are in town, they’ll also be able to discover
new recommendations based on their preferences.”
The enhanced iOS and Android app are coming on the heels of
StubHub’s Apple Watch app announcement. Last fall, meanwhile,
StubHub hired its first Editor-In-Chief to allow for expanded
content offerings as a way to keep fans more engaged within its
platform and help them better determine what games and shows they’d
like to attend. The integration with ESPN is a reflection of that,
with more to come in the future.
“StubHub and ESPN both serve the needs of sports fans wherever
they are,” said John Kosner, ESPN executive vice president, Digital
and Print Media. “Our common commitment to fulfill the passion of
fans through multiple platforms is what has made ESPN and StubHub
work so well together.”
To download the latest app, visit the App Store or Google
Play.
About StubHub
StubHub is the world's largest ticket marketplace, enabling fans
the choice to buy and sell tickets to tens of thousands of sports,
concert, theater and other live entertainment events on desktop,
tablet or mobile, as well as the ability to discover local live
music through its iOS app StubHub Music. Offering a superior fan
experience at its core, StubHub reinvented the ticket resale market
in 2000 and continues to lead it through innovation through
numerous industry firsts, including the introduction of the
industry’s first ticketing application, first interactive seat
mapping tool and the first live entertainment Fan Rewards program.
The market leader, StubHub is partners with major organizations and
brands, including more than 60 teams in MLB, NBA, NHL, MLS and
NCAA, plus ESPN, NBC Digital, AEG and Paciolan. Throughout North
America and Europe, StubHub provides the total end-to-end event
going experience that is the way ticket buying should be.
StubHub is an eBay company (NASDAQ:EBAY). For more information
on StubHub, visit StubHub.com, Twitter.com/StubHub,
Facebook.com/StubHub, or YouTube.com/StubHub.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20150521005274/en/
For StubHubHela Sheth, 212-564-3665Stubhub@launchsquad.com
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