By Greg Bensinger 

Carl Icahn is making money in Silicon Valley, but he isn't making change.

After pursuing a spinoff of eBay Inc.'s PayPal payments unit since January, the activist investor said Wednesday that he would be satisfied with a partial sale of the division to the public.

"A 20% [initial public offering] of PayPal could allow for all of the benefits of an independent PayPal, preserves all of the benefits of keeping PayPal in house and could be structured so as to be tax free to shareholders," Mr. Icahn said in a letter posted to his website.

The change in tactics marks Mr. Icahn's second retreat at a well-known tech company in as many months. In February, the billionaire investor gave up a fight with Apple Inc. to boost its share-repurchase program.

Not that his firm has suffered. Mr. Icahn generated hundreds of millions of dollars in paper profits from his Apple investment. Mr. Icahn also pocketed at least an $800 million profit from his stake in Netflix Inc. after backing off a proposal that the video company sell itself.

Through Wednesday, eBay shares had risen 5.8% since Jan. 22, when Mr. Icahn disclosed his shareholding, outpacing the Nasdaq Stock Market over that period. The shares fell nearly 1% Wednesday to $57.30.

Since taking a roughly 2% stake in eBay, Mr. Icahn has aggressively pushed for a spinoff of PayPal, nominating two representatives to the board of directors and questioning board members' objectivity. He said eBay was stifling PayPal's growth, and hurting its competitiveness against current and potential rivals, including Apple and Google Inc.

On Wednesday, however, Mr. Icahn said PayPal and eBay should maintain close business ties, while forming independent boards. "EBay's 80% ownership of PayPal, and a commercially advantageous long-term contract between the two companies, would preserve any potential synergies," he said.

In a statement, eBay said, "We're glad to see that Mr. Icahn now seems to agree that a full separation of PayPal is not a good idea."

A representative for Mr. Icahn said the investor wasn't immediately available for comment.

Partial spinoffs aren't uncommon. Activist investor Daniel Loeb last year pushed for Sony Corp. to spin off up to 20% of its studio. General Electric Co. is planning a public offering of as much as 20% of its North American consumer lending unit with the goal of ultimately separating it completely.

Analysts have estimated PayPal as a stand-alone company would be valued at about $35 billion, about half of eBay's market value. PayPal, which allows people and businesses to exchange money digitally, has been a significant growth driver for eBay and is on a pace to eclipse its namesake online marketplace by sales.

While Mr. Icahn is backing off his spinoff request, his proposal to separate the unit and his two nominees for the board will stay on the ballot at eBay's annual shareholder meeting, likely next month. In its proxy statement released earlier this month, eBay rejected Mr. Icahn's board nominees and urged stakeholders to vote against his proposal to carve off PayPal.

Broc Romanek, editor of TheCorporateCounsel.net and a former Securities and Exchange Commission lawyer, said Mr. Icahn likely can't amend his proposal. "What's in the proxy statement is what shareholders will vote on," said Mr. Romanek. At any rate, the proposal is nonbinding, he said.

Many activist investors have urged companies to sell or spin off units. But Mr. Icahn's approach of seeking a shareholder vote on such a move is rare. Institutional investors have been reluctant to support such direct democracy.

Mr. Icahn and eBay have been warring with near-daily statements. Mr. Icahn has focused his criticism on director Marc Andreessen, who he said benefited at eBay's expense from the sale of Internet-calling service Skype.

EBay, meanwhile, has stressed its rising share price under Chief Executive John Donahoe. The company has said its directors have recused themselves when they have potential conflicts of interest.

David Benoit contributed to this article.

Write to Greg Bensinger at greg.bensinger@wsj.com

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