DishLATINO Named “Top Marketer to Hispanic Audiences” at Portada Hispanic Advertising and Media Awards
September 25 2015 - 12:32PM
Business Wire
DishLATINO has been recognized as the “Top Marketer to Hispanic
Audiences” at the Portada Hispanic Advertising and Media Awards,
which took place on September 17 in New York City.
The award is a recognition of DishLATINO’s successful campaigns
to date, including those featuring actor/ writer/ director/
producer Eugenio Derbez. DishLATINO first introduced Derbez as the
new brand spokesperson in the fourth quarter of 2014 through a
series of TV ads that chronicled his move from Mexico to the United
States. Those ads were known as “aeropuerto,” “taqueria” and
“instalación.” Adding to the story was a digital ad spoofing
Jean-Claude Van Damme’s famous “Epic Split.”
DishLATINO went on to feature Derbez in a series of spots
highlighting the brand’s soccer offering, including the TV ad
“Cancha,” and the viral “streaker” digital campaign. Streaker
launched with an April Fool’s stunt featuring a “leaked” cell phone
video of an unidentified fan streaking across the field. After
generating significant buzz, DishLATINO revealed that the streaker
was in fact Derbez and allowed viewers to choose from three
alternate endings. DishLATINO also created several direct response
TV ads, some of which featured Derbez’s legendary character Aaron
Abasolo.
“We are committed to delivering the best entertainment
experience to Hispanic consumers living in the U.S., and our
marketing is designed to connect with this audience in a way that
is both relevant and entertaining,” said Alfredo Rodriguez, vice
president of DishLATINO. “We are honored to be recognized by
Portada for our work to engage this important, growing
audience.”
“The Top Marketer to Hispanic Audiences Award is given
to client side marketers who have substantially contributed to
the quality of Hispanic marketing as a discipline over the last
twelve months,” said Marcos Baer, publisher of Portada. “DishLATINO
executed innovative Hispanic marketing campaigns with strong
results."
DishLATINO developed these campaigns with agency support from
Miami-based Marca and Havas Worldwide Chicago.
About Portada
Portada, www.portada-online.com, is the leading source of news
and analysis on the Latin Marketing and Media space. Portada offers
world-class news and intelligence through audited online, print and
conference vehicles to highly targeted audiences. Portada's mission
is to help professionals in Business and Media understand and reach
Hispanic consumers in the U.S. The Portada team is very passionate
about producing high-quality independent content that helps drive
forward the Latin Marketing and Media space.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish
language programming packages in the United States. It offers its
customers more than 40 Spanish-language news, entertainment, and
sports channels in combination with DISH’s broad English-language
programming lineup of more than 200 channels. DishLATINO customers
can receive the Hopper, the industry’s most awarded DVR, and take
advantage of in-language customer service as well as payment
options such as FlexTV, a no-term contract, prepaid pay-TV
product.
About DISH
DISH Network Corp. (NASDAQ: DISH), through its subsidiaries,
provides approximately 13.932 million pay-TV subscribers, as of
June 30, 2015, with the highest-quality programming and technology
with the most choices at the best value. Subscribers enjoy a high
definition line-up with more than 200 national HD channels, the
most international channels, and award-winning HD and DVR
technology. DISH Network Corporation is a Fortune 250 company.
Visit www.dish.com.
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DISHKaren Modlin, 303-723-1850karen.modlin@dish.com
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