Eugenio Derbez Streaks across Social Media
April 01 2015 - 12:32PM
Business Wire
- Leaked video of mystery streaker
generated more than 2 million views in 36 hours
- Popular Mexican actor and comedian
Derbez revealed as streaker in new DishLATINO soccer campaign
- Viewers are able to choose from three
alternate endings to streaker video
Following a viral video push that generated more than 2 million
social media views in 36 hours, DishLATINO today launched a new
digital campaign featuring popular Mexican actor Eugenio Derbez as
he streaks across a soccer field, scores a goal, lands in jail and
crashes a telenovela.
The campaign began Monday with a leaked “cell phone” video,
giving a view from the stands of an unidentifiable man streaking
across the field and scoring a goal, confounding players and
outpacing the bumbling guards.
Just in time for April Fool’s pranks, DishLATINO officially
revealed today that the man in the streaker video is actually
spokesman Eugenio Derbez. To help celebrate the April Fool’s Day
joke, DishLATINO wrapped Hispanic newspapers in major U.S. cities
with a tabloid-style headline showing Derbez being chased by
officials as he streaks off the field.
“This is the first time DishLATINO has created unbranded content
and left it up to fans to direct where it goes and whether or not
it takes off,” said Alfredo Rodriguez, vice president of
DishLATINO. “We had a feeling it would be popular but were
overwhelmed by the instant engagement it received—within minutes of
arriving online.”
In the digital campaign launching today on the DishLATINO
website, Derbez stuns soccer players by taking the field and
scoring a goal—all while wearing nothing but his socks and shoes.
Viewers of the video will be invited to choose from three alternate
endings. This interactive experience brings viewers along as Derbez
interrupts a post-game TV interview, lands in jail (where he
encounters a familiar face) and winds up in the middle of the
fictional telenovela, “Epoca de Amor.” Viewers can also catch
behind the scenes footage of Derbez talking about Aaron Abasolo,
one of his most iconic characters.
“While the spot has some fun with one of soccer’s most
outrageous spectacles, the campaign is really designed to connect
with all those who can’t live without soccer,” said Rodriguez.
“Many fans don’t have access to the teams they love, which is why,
in addition to the best Spanish and English programming, DishLATINO
brings fans the top games, leagues and tournaments at an affordable
price.”
The “streaker” spots can be found on the DishLATINO website and
on YouTube at https://www.youtube.com/dishlatino.
About DishLATINO
DishLATINO is the market-leading suite of English and Spanish
language programming packages in the United States. It offers its
customers more than 40 Spanish-language news, entertainment, and
sports channels in combination with DISH’s broad English-language
programming lineup of more than 200 channels. DishLATINO customers
can receive the Hopper, the industry’s most awarded DVR, and take
advantage of in-language customer service as well as payment
options such as FlexTV, a no-term contract, prepaid pay-TV
product.
About DISH
DISH Network Corp. (NASDAQ: DISH), through its subsidiaries,
provides approximately 13.978 million pay-TV subscribers, as of
Dec. 31, 2014, with the highest-quality programming and technology
with the most choices at the best value. Subscribers enjoy a high
definition line-up with more than 200 national HD channels, the
most international channels, and award-winning HD and DVR
technology. DISH Network Corporation is a Fortune 250 company.
Visit www.dish.com.
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DISHKaren Modlin, 303-723-1850 (w) or 214-773-2152
(m)karen.modlin@dish.com
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