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Blockbuster Looks To Woo Netflix Customers With DVD Promo

DOW JONES NEWSWIRES Blockbuster LLC on Thursday unveiled a DVD-rental promotion aimed at swiping customers from Internet-based rival Netflix Inc. (NFLX), taking aim at the online video service two days after Netflix raised its prices. Blockbuster, the assets of which Dish Network Corp. (DISH) acquired out of bankruptcy, has been slashing its prices recently amid fierce competition from Netflix and vending-machine operator Redbox, a subsidiary of Coinstar Inc. (CSTR). In a move aimed specifically at the online rental service, Blockbuster is offering a 30-day free trial to Netflix customers who switch to one of its two most popular DVD rental plans. The plans, called Total Access, allow customers to rent one disc at a time for $9.99 a month or two discs at once for $14.99 a month. Netflix on Tuesday said it is separating its streaming and mail-order DVD subscription plans in the U.S. to better reflect the cost of providing each plan. Netflix customers who want both unlimited streaming and to receive one DVD at a time by mail must subscribe to two plans, each for $7.99. Previously, subscribers paid $9.99 under a single plan for the same services. Blockbuster said it offers an added edge over Netflix by letting customers choose between mailed DVDs and access to brick-and-mortar stores. Customers must bring a piece of their Netflix DVD envelope to take advantage of the offer. DISH shares were recently off 2% at $30.97 Thursday amid a broad decline in the market. Netflix shares were down 3.6% to $288.05, trailing the market. -By Drew FitzGerald, Dow Jones Newswires; 212-416-2909; Andrew.FitzGerald@dowjones.com

Stock News for Dish Network (DISH)
DateTimeHeadline
01/20/201518:07:14Correction to Netflix Earnings Article
01/20/201517:06:49Netflix Adds More Users Than Expected -- 2nd Update
01/20/201517:01:11Netflix Adds More Users Than Expected -- Update
01/20/201516:45:36Netflix Adds More Users Than Expected
01/20/201512:39:48Judge Sends LightSquared Bankruptcy Plan for Creditor Vote
01/09/201516:47:25Correction to LightSquared Week Ahead Story
01/09/201516:43:57LightSquared Seeks $200 Million for Restructuring Backers...
01/05/201519:30:11Wireless Carriers Navigate Uncertain Course -- Corporate Outlook
01/05/201515:40:11Dish Network Unveils Web Video Service Sling TV
01/05/201515:31:28Dish Network Unveils Web Video Service Sling TV--Update
12/23/201418:30:10DirecTV, Disney in Distribution Pact
12/22/201400:03:37Why Bitcoin's Volatile Price Doesn't Matter
12/18/201411:16:22LightSquared Files Restructuring Plan Including Phil Falcone--Update
12/18/201410:39:04LightSquared Files Restructuring Plan That Includes Phil Falcone
12/16/201414:02:10LightSquared Has Now Lost $1.8 Billion Since 2012 Chapter 11...
11/24/201421:10:32Carriers Issue Debt as Spectrum Auction Bids Top $36 Billion
11/24/201420:53:52Carriers Issue Billions in Debt As Spectrum Auction Bids Top...
11/21/201422:00:51Wireless Carriers Bid Up US Airwaves To Record
11/18/201414:01:34Harbinger Urges Judge Not to Dismiss Suit Against Dish, Ergen
11/07/201412:08:17Natrol Set to Auction Its Assets -- Week Ahead

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