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Blockbuster Looks To Woo Netflix Customers With DVD Promo

DOW JONES NEWSWIRES Blockbuster LLC on Thursday unveiled a DVD-rental promotion aimed at swiping customers from Internet-based rival Netflix Inc. (NFLX), taking aim at the online video service two days after Netflix raised its prices. Blockbuster, the assets of which Dish Network Corp. (DISH) acquired out of bankruptcy, has been slashing its prices recently amid fierce competition from Netflix and vending-machine operator Redbox, a subsidiary of Coinstar Inc. (CSTR). In a move aimed specifically at the online rental service, Blockbuster is offering a 30-day free trial to Netflix customers who switch to one of its two most popular DVD rental plans. The plans, called Total Access, allow customers to rent one disc at a time for $9.99 a month or two discs at once for $14.99 a month. Netflix on Tuesday said it is separating its streaming and mail-order DVD subscription plans in the U.S. to better reflect the cost of providing each plan. Netflix customers who want both unlimited streaming and to receive one DVD at a time by mail must subscribe to two plans, each for $7.99. Previously, subscribers paid $9.99 under a single plan for the same services. Blockbuster said it offers an added edge over Netflix by letting customers choose between mailed DVDs and access to brick-and-mortar stores. Customers must bring a piece of their Netflix DVD envelope to take advantage of the offer. DISH shares were recently off 2% at $30.97 Thursday amid a broad decline in the market. Netflix shares were down 3.6% to $288.05, trailing the market. -By Drew FitzGerald, Dow Jones Newswires; 212-416-2909; Andrew.FitzGerald@dowjones.com

Stock News for Dish Network (DISH)
DateTimeHeadline
07/07/201409:00:48U.S. Hot Stocks: Hot Stocks To Watch
07/01/201413:10:11LightSquared Unveils Restructuring Plan
05/19/201418:56:36NFL Pivotal to AT s Deal for DirecTV
05/08/201418:08:34Judge Says LightSquared Restructuring Plan Unfair to Ergen...
05/08/201415:37:09Judge Subordinates Part of Ergen LightSquared Claims -- Update
05/08/201407:40:14Dish Earnings Fall as Costs Increase
04/14/201414:45:09LightSquared Says It Was Right to Shut Dish's Ergen Out of Restructuring...
03/31/201417:41:19Falcone Tried to Shut Dish Chairman Ergen Out of LightSquared...
03/26/201417:19:33Dish's Ergen Says LightSquared Proposal Treats Him Unfairly
03/26/201414:39:01Dish's Ergen Approached DirecTV CEO About Merger -Bloomberg
03/12/201415:02:58LightSquared Drops Regulatory Hurdles From Proposed Bonuses
03/11/201420:37:47Disney Media Networks Co-Chairman to Resign
03/05/201410:45:31Dish Expands Remote-Viewing App to Amazon's Kindle Fire
03/04/201418:00:20CBS CEO Says Dish Deal 'Great Start' But Not Enough
03/04/201412:50:17LightSquared Seeks Not to Count Ergen's Vote
03/04/201412:36:55LightSquared Seeks Not to Count Ergen's Vote Against Restructuring
02/28/201417:10:12Judge Says Dish, Ergen Must Turn Over Certain Documents
02/28/201416:51:09Judge Says Dish and Ergen Must Turn Over Certain Documents
02/26/201417:15:13TiVo Swings to Profit, Adds Subscribers
02/21/201420:37:48Dish Reports Higher Profit, Unease with Comcast Deal--3rd Update

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