Citrix Introduces Incentives Designed to Drive Growth, Profit and Predictability for Partners
April 06 2016 - 6:00AM
Business Wire
Updates designed to deliver predicable
engagement and drive new opportunities in the mid-market
As part of its ongoing commitment to the partner community,
Citrix today announced updates to its partner program and incentive
portfolio. Citrix is delineating its partner incentives to reward
distinct sales activities. Specifically, Citrix is introducing a
new suggested upfront discount for partner-identified and qualified
opportunities, clarifying existing incentives to focus rewards on
objective activities, and expanding its marketing development funds
to fuel partner growth.
Recalibrated incentives will reward Citrix partners for the
value they bring to the entire sales cycle focused on two distinct
selling functions: identifying and qualifying new opportunities and
solution selling in existing and new opportunities.
Enhanced Resources & Incentives for Identifying &
Qualifying New Opportunities
Designed to drive mid-market focused demand generation and
enablement activities that target high-potential opportunities,
Citrix is introducing a new Strategic Development Fund for Citrix
Solution Advisors (CSAs) and distributors. To be introduced in July
2016 in the Americas and EMEA, it will replace existing marketing
fund programs and provide partners with funds to drive down the
cost of planned and documented marketing activities which target
the highest ROI opportunities in the mid-market. A rollout is
intended to follow in the Asia Pacific and Japan region later this
year.
On May 9, Citrix will launch the Net New Partner Sourced program
to enable CSA, SI and ISV partners to be rewarded for identifying
and qualifying new opportunities, especially in the mid-market.
Under the program, partners will be eligible for a seven percent
suggested upfront discount on all new partner qualified
opportunities. This new incentive is additive to existing up front
suggested discounts including Specialist CAR Plus and Opportunity
Registration for Networking. Partners will continue to be rewarded
for solution selling in all market segments through the Citrix
Advisor Rewards program, regardless of whether or not they are the
fulfilling partner. Altogether, partners can realize an increase in
overall incentive payout of up to ten percent.
Simplified Rewards for Solution Selling
In response to partner feedback, Citrix is updating all aspects
of the CAR program with simplified objective processes that reward
solution selling activities throughout the sales cycle. Citrix is
enhancing the rules in place to streamline interaction between
partners and the Citrix sales organization throughout the entire
incentive registration lifecycle.
While these program updates are focused on the significant
mid-market opportunity, Citrix incentives are available across all
market segments and for deals targeting new and existing
customers.
Quotes
Kimberly Martin, vice president, worldwide partner sales and
strategy, Citrix
“We are focused on helping our partners bring our solutions to
the mid-market and making Citrix the most profitable vendor on
which our partners can build a business. We are committed to
increasing the value of our partner programs and resources. The
changes we’re announcing represent a second wave of improvements in
2016 and are designed to promote growth, drive profit and give our
partners greater predictability, especially for those partners that
invest in their relationship with us and look to target the
mid-market.”
Paul Kunze, vice president, Intrasystems Inc.
“The updates to the Citrix incentives portfolio provide clarity,
simplicity and predictability. The Strategic Development Fund gives
us the flexibility to fund the right demand sourcing activities.
Net New Partner Sourced speaks to our strength and affirms our
focus on new customers. When combined with CAR, the Citrix
portfolio rewards us for the kinds of activities we need to do to
be successful.”
Ira Silverman, CEO, Gotham Technology Group
“We are pleased that Citrix has an incentive portfolio that now
rewards us for our work across the entire sales cycle and
recognizes the investment we’ve made in their business. They are
truly demonstrating their commitment to their partners and we are
looking forward to working with them to win together, especially in
the mid-market.”
Mike Strohl, CEO, Entisys
“Once again Citrix has knocked it out of the park by creating
partner focused programs that make them the best channel company in
the business. These new programs focus on what is at the heart of
success as it relates to partners driving net new business,
especially in the mid-market. Investment in marketing and business
development to create in partnership with the Citrix team these new
opportunities. Substantial rewards that will get the attention of
sales teams and business owners. Finally, a program that is simple
to administrate that has no negative effects on any stakeholders.
Our commitment and focus on Citrix just got a lot deeper.”
Related Links
- Blog: Citrix is stacking the deck to
ensure partners win
- Blog: Building on the
#CitrixPartnerLove! Citrix Summit 2016
- Citrix Solution Advisor Program
Follow Us
- Twitter: @Citrix
- Citrix on Facebook
- Twitter: @CitrixPartners
- Citrix Partner Network on Facebook
- Citrix Partner Network on LinkedIn
About Citrix
Citrix (NASDAQ:CTXS) is leading the transition to
software-defining the workplace, uniting virtualization,
mobility management, networking and SaaS solutions to enable new
ways for businesses and people to work better. Citrix
solutions power business mobility through
secure, mobile workspaces that provide people with
instant access to apps, desktops, data and communications on
any device, over any network and cloud. With annual revenue in
2015 of $3.28 billion, Citrix solutions are in use at more than
400,000 organizations and by over 100 million users globally. Learn
more at www.citrix.com.
For Citrix Investors
This release contains forward-looking statements which are made
pursuant to the safe harbor provisions of Section 27A of the
Securities Act of 1933 and of Section 21E of the Securities
Exchange Act of 1934. The forward-looking statements in this
release do not constitute guarantees of future performance. Those
statements involve a number of factors that could cause actual
results to differ materially, including risks associated with the
impact of the global economy and uncertainty in the IT spending
environment, revenue growth and recognition of revenue, products
and services, their development and distribution, product demand
and pipeline, economic and competitive factors, the Company's key
strategic relationships, acquisition and related integration risks
as well as other risks detailed in the Company's filings with the
Securities and Exchange Commission. Citrix assumes no obligation to
update any forward-looking information contained in this press
release or with respect to the announcements described herein. The
development, release and timing of any features or functionality
described for our products remains at our sole discretion and is
subject to change without notice or consultation. The information
provided is for informational purposes only and is not a
commitment, promise or legal obligation to deliver any material,
code or functionality and should not be relied upon in making
purchasing decisions or incorporated into any contract.
© 2016 Citrix Systems, Inc. All rights reserved. Citrix and
other Citrix marks appearing herein are trademarks of Citrix
Systems, Inc. and/or one or more of its subsidiaries, and may be
registered in the U.S. Patent and Trademark Office and in other
countries. All other trademarks and registered trademarks are
property of their respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160406005186/en/
Citrix Systems, Inc.For media inquiries:Jason Wyse,
786-449-3740Jason.Wyse@citrix.comTwitter: @CitrixPR
Citrix Systems (NASDAQ:CTXS)
Historical Stock Chart
From Mar 2024 to Apr 2024
Citrix Systems (NASDAQ:CTXS)
Historical Stock Chart
From Apr 2023 to Apr 2024