Crown Crafts Signs Licensing Agreement With Petunia Pickle Bottom
April 07 2015 - 7:00AM
Crown Crafts Infant Products, Inc., a wholly owned subsidiary of
Crown Crafts, Inc. (Nasdaq:CRWS), announced today that it has
entered into a licensing agreement with Petunia Pickle Bottom for
luxury infant bedding, blankets, bibs and bath products.
Petunia Pickle Bottom is a vibrant lifestyle brand known around
the world for its reinvention of the once unimaginative diaper bag.
With original, fashion-forward silhouettes, and bold, modern colors
and prints, the eye-catching diaper bags and accessories were
thoughtfully created for modern moms on the go. The brand's
products are sold in more than 1,000 boutiques and fine department
stores across the globe.
"Petunia Pickle Bottom is one of the most prestigious and
established brands in the premium diaper bag space, and we look
forward to helping expand the brand with exciting new offerings in
the bedding, blanket, bib and bath product markets," said Nanci
Freeman, President and Chief Executive Officer of Crown Crafts
Infant Products. "These new offerings will feature high-quality,
fashionable and colorfully patterned products with the same
unrivaled attention to detail and craftsmanship that both Petunia
Pickle Bottom and Crown Crafts are known for."
"We are excited to partner with Crown Crafts Infant Products in
our effort to meet the growing needs of stylish women who are
experiencing the joy and adventure of modern motherhood," said
Korie Conant, Chief Marketing Officer of Petunia Pickle Bottom.
"With our smart, high-quality products and trendsetting prints and
patterns, Petunia Pickle Bottom has become the go-to lifestyle
brand for the luxury mom and juvenile markets, where sensible
function meets simple elegance."
About Petunia Pickle Bottom
Petunia Pickle Bottom was founded in 2000 by designer DeNai
Jones, who named the company after the nickname her father gave her
when she was very young. Petunia Pickle Bottom is a lifestyle – a
different way of looking at the world – as exemplified by through
its distinct, unique and decidedly fashionable products. A
perennial exhibit of bold lines, daring colors and darling designer
details, Petunia Pickle Bottom was created for the steadfast
sophisticate inside every woman. Inspired by travel, architecture,
vintage textiles and a desire to bring style and sophistication to
the world of modern parenting, Petunia Pickle Bottom's bold graphic
prints have become the signature of their collections, season after
season. For more information, visit www.petunia.com or contact
Rachel McKnett via email at rachel@petunia.com or call
805-643-6697, ext. 123.
About Crown Crafts, Inc.
Crown Crafts, Inc. designs, markets and distributes infant,
toddler and juvenile consumer products, including crib and toddler
bedding; blankets; nursery accessories; room décor; burp cloths;
bathing accessories; reusable and disposable bibs; and disposable
placemats, floor mats, toilet seat covers and changing mats. The
Company's operating subsidiaries consist of Crown Crafts Infant
Products, Inc. in California and Hamco, Inc. in Louisiana. Crown
Crafts is among America's largest producers of infant bedding, bibs
and bath items. The Company's products include licensed and
branded collections, as well as exclusive private label programs
for certain of its customers. The Company's website is
www.crowncrafts.com.
CONTACT: Olivia Elliott
Crown Crafts, Inc.
Vice President and Chief Financial Officer
(225) 647-9124
oelliott@crowncrafts.com
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