STATE COLLEGE, Pa.,
Jan. 31, 2017 /PRNewswire/ -- Crocs,
Inc. (NASDAQ: CROX) has chosen PlumRiver LLC to help the
company enhance its wholesale retailer merchandising program
through the roll out of a global B2B ecommerce initiative. The new
platform is designed to give retailers greater visibility into
Crocs product lines, provide real-time access to inventory, create
a more seamless purchasing process and provide key improvements to
the retailer user experience. The expected results for Crocs are
cost savings through new B2B process efficiencies and increased
revenue through enhanced sales growth.
"Crocs was seeking to create a holistic global solution to
expand our B2B ecommerce capability with our valued retailers and
distributors to support and fuel continued sales growth while
strengthening our brand and category leadership," said Dan Sawyer, Crocs Vice President of Business
Operations and Customer Engagement. "In PlumRiver we have found a
collaborative business partner that has helped us successfully roll
out this new initiative quickly and efficiently across several
global regions and in multiple languages and currencies."
At the core of the new platform is PlumRiver's retailer web
application which provides several key features to improve the B2B
merchandising and retailer user experience. Some of these features
include: expanded product search capability, dynamic product
imaging, real-time inventory visibility, CRM, custom ordering,
product promotions, sales incentives, cross selling, sales data
reporting, customer invoicing and payment processing.
"Our B2B ecommerce platform is highly flexible and designed to
mirror our clients' current business processes while seamlessly
integrating with their existing ERP and IT infrastructure," said
Whit Johnson, PlumRiver Principal.
"We are privileged to put our solutions to work for an iconic brand
and footwear category leader like Crocs, as we help them boost
their bottom line by engaging more efficiently with retailers and
achieving enhanced sales growth."
PlumRiver's Enterprise platform also includes the
industry-leading digital merchandising solutions provided by its
Elastic Suite applications. Besides Crocs, PlumRiver and
Elastic together serve clients representing the world's leading
brands in the outdoor, sporting goods, apparel and footwear
industries. PlumRiver and Elastic clients include: The North Face,
Patagonia, Timberland, Puma, TOMS, Oakley, Reebok/CCM, Arcteryx,
Bauer, Spyder, Reef, Hurley, Fila, Kuhl, Black Diamond, Majestic,
Smith Optics, Lucy, Easton, Lole,
Carter's, Golfino, Hi-Tec, Bell, OshKosh and CamelBak.
Full version release at:
http://www.plumriver.com/wp-content/uploads/2017/01/crocs-news-release.pdf
Contacts:
|
Kenny Thomas
(Media)
|
Dave Lampert
(Sales)
|
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(801)
232-2916
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(888)
454-7586x407
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kthomas@plumriver.com
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dlampert@plumriver.com
|
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/crocs-implements-plumriver-b2b-ecommerce-solution-serving-thousands-of-retailers-worldwide-300399243.html
SOURCE PlumRiver LLC