Put down the smartphone and have fun in the moment this Mother’s
Day – American moms need more fun. The first-ever “State of Fun”
survey commissioned by Crocs, Inc. (NASDAQ:CROX) shows that 90
percent of U.S. moms connect fun to their personal health and well
being, yet 63 percent say they’re having less fun today than they
did 10 years ago.
Compared to the rest of U.S. adults, moms (79%) are
more likely to say they need more fun in their lives. It’s no
wonder: moms will have 10 fewer days of fun over the course of a
year compared to the general U.S. population, according to the
study.
The three top reasons for moms’ fun deficit: no
extra money to spend on fun or activities (61%), a busy home life
and responsibilities (52%), and being too busy with kids (38%).
“It’s been cited on the U.S. presidential campaign
trail that there is a fun deficit in America, which made us wonder
how big that deficit is and what we can do about it at Crocs,” said
Crocs Chief Marketing Officer Terence Reilly. “We polled more than
2,200 adults in the U.S. and about 13,000 across six countries for
the first-ever Crocs ‘State of Fun’ survey, and uncovered a much
larger fun deficit in America than we ever imagined, especially
among moms.”
The U.S. survey conducted in late March by ORC
International found that while Americans feel they enjoy more fun
than citizens of the U.K., Germany, China, Japan and Korea, 78
percent of U.S. adults say that people in America are too stressed.
U.S. women feel it even more: 83 percent of women say the country’s
too stressed compared to 73 percent among men.
A little more fun can go a long way, especially
among U.S. moms. More than dads or adults overall, moms say that a
fun day means they’ll smile or laugh a lot more than usual (80%),
feel energized (66%), and won’t stress out over little problems
(59%). Moms also are 59% more likely than all adults to say that
fun means not yelling or raising their voice as much.
With moms being more responsive to fun than other
adults, it’s no wonder she is the family’s Chief Fun Officer: 72
percent of moms plan for family fun compared to 53 percent of dads.
And moms having more fun can benefit everyone in the family: 64
percent of Americans agree that if mom’s not happy, nobody’s
happy.
So what can we do to close the fun deficit among
moms? Audrey McClelland, mother of five and founder of the
MomGenerations.com website for mothers, consulted with Crocs
to turn the survey findings into action items.
“For starters, just be a better observer of what
makes moments special for our moms, and it begins with putting away
the smartphone on Mother’s Day unless it’s picture time,” said
McClelland. “Three in four moms in the survey say they don’t want
mobile devices to interrupt the fun, so we need to respect
that.”
McClelland was struck by the survey finding that 64
percent of moms rank Mondays as the least fun day of the week.
That’s 25% more loathing for Mondays compared to U.S. adults
overall and worst among the six countries surveyed.
McClelland partnered with Crocs to hatch the idea
for #MomsMonday on social media. Beginning the Monday after
Mother’s Day, Crocs will use its social media channels to encourage
moms to show others how they’re breaking up the Monday blues.
Finally, McClelland says to dress for the fun you
want to have. Seven in ten moms – more than dads and U.S. adults in
general – say that shoes are important when getting ready to have
fun.
“If you’re going for fun, colorful and comfortable
shoes can help,” said McClelland. “Crocs is a brand that embraces
quirky but stylish fun, with a surprising variety of shoe and
sandal styles, in addition to the classic clog created from the
super comfy and lightweight Croslite™ material.”
The U.S. 2016 Crocs State of Fun Survey* was
conducted from March 21-30, 2016, with 2,283 U.S. adults from the
50 states and the District of Columbia.
To learn more about Crocs or to find a Crocs store
near you, visit Crocs.com.
*The U.S. survey was conducted from March 21-30,
2016, with 2,283 adults and, of these, 504 were mothers of children
under 18. The survey was fielded using opt-in consumer panels
through ORC International. At the time of the survey, participants
had to have been at least 18 years of age or older. The data were
weighted to reflect the country’s profile of adults based on age,
gender, region, race and education. Because the online sample is
not a random probability sample, sampling error is not measureable
for this survey.
About Crocs, Inc. Crocs,
Inc. (Nasdaq:CROX) is a world leader in innovative casual
footwear for men, women and children. Crocs offers a
broad portfolio of all-season products, while remaining true to its
core molded footwear heritage. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each
pair of shoes the soft, comfortable, lightweight, non-marking and
odor-resistant qualities that Crocs fans know and
love. Crocs celebrates the fun of being a little
different and encourages fans to "Find Your Fun" in every colorful
pair of shoes. Since its inception in 2002, Crocs has
sold more than 300 million pairs of shoes in more than 90 countries
around the world.
Visit www.crocs.com for additional
information.
Media Contact:
Katy Michael/Crocs Inc.
(303) 848-7000
kmichael@crocs.com
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