CROX Crocs Inc

Crocs Inc. (NASDAQ:CROX) today reported financial results for the fourth quarter and year ended December 31, 2015. 

Fourth Quarter Highlights:

• Revenue was $208.7 million, in-line with guidance. On a constant currency basis, revenue increased 7.0% compared to the prior year period.
• Net loss attributable to common stockholders on a GAAP basis was $73.9 million or a loss of $1.01 per share.
• Excluding certain charges not related to our core business, the company reported a non-GAAP adjusted net loss attributable to common shareholders of $52.9 million.

Full Year Highlights:

• Revenue was $1,090.6 million.  On a constant currency basis revenue was down 1.9% compared to the prior year.
• Net loss attributable to common stockholders on a GAAP basis was $98.0 million or a loss of $1.30 per share.
• Excluding certain charges not related to our core business, non-GAAP adjusted net loss attributable to common shareholders was $40.1 million.

Gregg Ribatt, Chief Executive Officer, said: “We continue to make meaningful progress positioning our business for long-term sustainable success despite some near-term challenges. Revenue on a constant currency basis, excluding store closures and discontinued product lines, grew at 12.2% in the quarter compared with a year ago. Our overall results reflect the impact of higher clearance sales as we made the decision in the quarter to increase our promotional cadence, given the overall retail environment.  While we still face foreign exchange headwinds from the stronger U.S. Dollar and macroeconomic challenges, we are making progress in our transformation efforts.  I believe we are reaching an inflection point and we will see the benefits of our actions increasingly as 2016 progresses.”

Fourth Quarter Operating Results

In the fourth quarter of 2015, the company reported a GAAP net loss attributable to common stockholders of $73.9 million or $1.01 per share, compared with a net loss of $56.9 million or $0.70 per diluted share in the same quarter of the prior year.

As outlined in detail in the non-GAAP reconciliations set forth later in this press release, the company recorded $21.0 million of certain charges not related to our core business (of which $14.6 million were non-cash charges) in the fourth quarter of 2015 compared with $26.8 million in non-recurring and special charges (of which $15.3 million were non-cash charges) in the fourth quarter of 2014.  Excluding these items, the company reported on a comparable basis, non-GAAP adjusted net loss attributable to common shareholders of $52.9 million in the quarter versus non-GAAP adjusted net loss attributable to common shareholders of $30.0 million in the fourth quarter 2014.

Full Year 2015 Operating Results

For the full year, the company reported a GAAP net loss attributable to common stockholders of $98.0 million or $1.30 per diluted share, compared with a net loss attributable to common stockholders of $19.0 million or $0.22 per diluted share in 2014.

As outlined in detail in the non-GAAP reconciliations set forth later in this press release, the company recorded $57.9 million of certain charges not related to our core business (of which $24.5 million were non-cash charges) for the year ended 2015 compared with $69.0 million (of which $27.7 million were non-cash charges) for the year ended 2014. Excluding these items, the company reported on a comparable basis, non-GAAP adjusted net loss attributable to common shareholders of $40.1 million in the year versus non-GAAP adjusted net loss of $50.0 million in 2014.

Balance Sheet

Cash and cash equivalents at December 31, 2015 were $143.3 million compared with $267.5 million at December 31, 2014. The year-over-year change in cash and cash equivalents was primarily driven by the repurchase of 6.5 million shares for approximately $85.9 million.  Inventory was $168.2 million compared with $171.0 million at December 31, 2014.

Stock Repurchase

The company repurchased 918.0 thousand shares of common stock in the fourth quarter of 2015 at an average price of $10.86.  The company ended the quarter at 72.9 million common shares outstanding and fourth quarter weighted average shares outstanding was 73.5 million.

Financial Outlook

The company expects first quarter 2016 revenue in the $260 to $270 million range compared to $262.2 million last year.

Conference Call Information

A teleconference call to discuss fourth quarter 2015 results is scheduled for today, Monday, February 29, 2016, at 4:30 pm EST.  The call participation number is (888) 771-4371. A recording of the conference call will be available two hours after the completion of the call at (888) 843-7419. International participants can dial (847) 585-4405 to take part in the conference call and can access a replay of the call at (630) 652-3042. All of the above calls will require the input of the conference identification number 41827513. The call also will be streamed on the Crocs website, www.crocs.com.  An audio recording of the conference call will be available at www.crocs.com through March 29, 2016.

About Crocs, Inc.

Crocs, Inc. is a world leader in innovative casual footwear for men, women and children. Crocs offers a broad portfolio of all-season products, while remaining true to its core molded footwear heritage. All Crocs™ shoes feature Croslite™ material, a proprietary, revolutionary technology that gives each pair of shoes the soft, comfortable, lightweight, non-marking and odor-resistant qualities that Crocs fans know and love. Crocs celebrates the fun of being a little different and encourages fans to "Find Your Fun" in every colorful pair of shoes. Since its inception in 2002, Crocs has sold more than 300 million pairs of shoes in more than 65 countries around the world.

Visit www.crocs.com for additional information.

The matters regarding the future discussed in this news release include “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding prospects, investments in our business and outlook. These statements involve known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: macroeconomic issues, including, but not limited to, the current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenue; changing fashion trends; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent annual report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks as of February 29, 2016.  We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues or earnings, whether as a result of the receipt of new information, future events, or otherwise.

CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
($ thousands, except per share data)
		Three Months Ended December 31,										Year Ended December 31,
		2015					2014					2015					2014
Revenues		$		208,678			$		206,473			$		1,090,630			$		1,198,223
Cost of sales				135,934					128,570					579,825					603,893
Restructuring charges				-					1,373					-					3,985
Gross profit				72,744					76,530					510,805					590,345
Selling, general and administrative expenses				129,280					131,468					559,095					565,712
Restructuring charges				1,274					6,637					8,728					20,532
Asset impairment charges				7,771					2,997					15,306					8,827
Income (loss) from operations				(65,581	)				(64,572	)				(72,324	)				(4,726	)
Foreign currency transaction loss, net				(701	)				(607	)				(3,332	)				(4,885	)
Interest income				215					360					967					1,664
Interest expense				(319	)				(121	)				(969	)				(806	)
Other income, net				920					(184	)				914					204
Income (loss) before income taxes				(65,466	)				(65,124	)				(74,744	)				(8,549	)
Income tax benefit (expense)				(4,707	)				12,030					(8,452	)				3,623
Net income (loss)		$		(70,173	)		$		(53,094	)		$		(83,196	)		$		(4,926	)
Dividends on Series A convertible preferred stock				(3,000	)				(3,068	)				(11,833	)				(11,301	)
Dividend equivalents on Series A convertible preferred shares related to redemption value accretion and beneficial conversion feature				(769	)				(705	)				(2,978	)				(2,735	)
Net income (loss) attributable to common stockholders		$		(73,942	)		$		(56,867	)		$		(98,007	)		$		(18,962	)
Net income (loss) per common share:
Basic		$		(1.01	)		$		(0.70	)		$		(1.30	)		$		(0.22	)
Diluted		$		(1.01	)		$		(0.70	)		$		(1.30	)		$		(0.22	)

CROCS, INC. AND SUBSIDIARIESRECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES(UNAUDITED)

In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“U.S. GAAP”), we present “adjusted selling, general, and administrative expenses”, “adjusted cost of sales”, “adjusted net income (loss) attributable to common stockholders”, and “revenue adjusted for business model changes”, which are non-GAAP financial measures. Adjusted results exclude the impact of items that management believes affect the comparability or underlying business trends in our consolidated financial statements in the periods presented.

The metric “revenue adjusted for business model changes” is used by management to assess period-over-period change in the performance of our continuing operations as compared to the same quarter of the previous year.  This metric is calculated on a constant currency basis and removes the impact of store closures and eliminated product lines from prior period results.  We believe this metric is useful in analyzing business trends related to our ongoing operations by excluding products and locations that have been eliminated and by removing foreign currency translation adjustments, which can mask the underlying performance of the business.

We also present certain information related to our current period results of operations through “constant currency”, which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under U.S. GAAP. Constant currency represents current period results that have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

Management uses adjusted results to assist in comparing business trends from period to period on a consistent non-GAAP basis in communications with the Board, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our consolidated financial statements as an additional tool for evaluating operating performance. We believe they also provide a useful baseline for analyzing trends in our operations. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with U.S. GAAP.

CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED - Continued)
		Three Months Ended December 31,										Year Ended December 31,
		2015					2014					2015					2014
		(in thousands)
Selling, general and administrative expenses reconciliation:
GAAP selling, general and administrative expenses		$		129,280			$		131,468			$		559,095			$		565,712
ERP implementation and other contract termination fees (1)				(3,470	)				(2,160	)				(12,569	)				(13,268	)
Reorganization charges (2)				(4,265	)				(3,175	)				(8,391	)				(8,872	)
Legal settlements and disbursement (3)				(207	)				(446	)				(7,895	)				(2,646	)
Bad debt expense related to South Africa (4)				(613	)				-					(613	)				-
Non-GAAP selling, general and administrative expenses		$		120,725			$		125,687			$		529,627			$		540,926
		Three Months Ended December 31,										Year Ended December 31,
		2015					2014					2015					2014
		(in thousands)
Cost of sales reconciliation:
GAAP cost of sales:		$		135,934			$		128,570			$		579,825			$		603,893
Inventory write-down (5)				(3,108	)				(6,168	)				(3,108	)				(7,064	)
Statutory audits (7)				-					-					(1,000	)				-
Reorganization charges (2)				-					(3,891	)				-					(3,806	)
Contract termination fees (1)				(324	)				-					(324	)				-
Non-GAAP cost of sales		$		132,502			$		118,511			$		575,393			$		593,023
		Three Months Ended December 31,										Year Ended December 31,
		2015					2014					2015					2014
		(in thousands)
Net loss attributable to common stockholders reconciliation:
GAAP net loss attributable to common stockholders reconciliation:		$		(73,942	)		$		(56,867	)		$		(98,007	)		$		(18,962	)
Impairment charges related to South Africa (4)				5,747					-					5,747					-
ERP implementation and other contract termination fees (1)				3,794					2,160					12,893					13,268
Reorganization charges (2)				4,265					7,066					8,391					12,678
Inventory write-down (5)				3,108					6,168					3,108					7,064
Retail asset impairment charges (6)				2,024					2,997					9,559					8,827
Restructuring charges (2)				1,274					8,010					8,728					24,517
Legal settlements and disbursement (3)				207					446					7,895					2,646
Statutory audits (7)				-					-					1,000					-
Bad debt expense related to South Africa (4)				613					-					613					-
Non-GAAP net loss attributable to common stockholders		$		(52,910	)		$		(30,020	)		$		(40,073	)		$		50,038
(1)  This represents operating expenses related to the implementation of our new enterprise resource planning ("ERP") system and the termination of certain IT contracts for better alignment with strategic initiatives as well as fees associated with the termination of certain royalty and other contracts.
(2)  This relates to severance expenses, bonuses, store closure costs, consulting fees and other expenses related to recent restructuring and reorganization activities and our investment agreement with Blackstone.
(3)  Expenses in 2015 relate primarily to legal expenses for matters surrounding disbursements to invalid vendors and California wage settlements. Expenses in 2014 relate primarily to other legal settlements.
(4)  Certain bad debt and impairment expenses were incurred in 2015 relating to the planned sale of operations in South Africa.
(5)  This relates to a write-off of obsolete inventory with a market value lower than cost. During the three months and year ended December 31, 2015, the inventory write-down charge recorded related to the planned sale of operations in the South Africa.
(6)  This represents retail asset impairment charges for certain underperforming locations in our Americas, Asia Pacific and Europe segments.
(7)  This represents an estimated liability associated with a prior period audit by U.S. Customs and Border Protections.

CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
(UNAUDITED)
	Three Months Ended December 31,						Year Ended December 31,
	(in thousands)
GAAP revenues, for the period ended December 31, 2014	$		206,473				$		1,198,223
Less: constant currency adjustment (1)			(12,360	)					(87,661	)
Less: decrease associated with store closures			(5,813	)					(34,894	)
Less: decrease associated with eliminated product lines			(2,368	)					(11,921	)
Non-GAAP revenues, adjusted for business model changes	$		185,932				$		1,063,747
GAAP revenues, for the period ended December 31, 2015	$		208,678				$		1,090,630
Percentage change			12.2		%				2.5		%
	Three Months Ended December 31,						Year Ended December 31,
	(in thousands)
GAAP revenues, for the period ended December 31, 2013	$		228,673				$		1,192,680
Less: constant currency adjustment (1)			(10,506	)					(15,612	)
Less: decrease associated with store closures			(5,218	)					(22,027	)
Less: decrease associated with eliminated product lines			(2,750	)					(15,483	)
Non-GAAP revenues, adjusted for business model changes	$		210,199				$		1,139,558
GAAP revenues, for the period ended December 31, 2014	$		206,473				$		1,198,223
Percentage change			(1.8	)	%				5.1		%
(1) Constant currency is a non-GAAP measure utilized by management in which current period results have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends by excluding the impact of foreign currency exchange rate fluctuations.

 

CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
($ thousands, except number of shares)
		December 31, 2015					December 31, 2014
ASSETS
Current assets:
Cash and cash equivalents		$		143,341			$		267,512
Accounts receivable, net of allowances of $49,364 and $32,392, respectively				83,616					101,217
Inventories				168,192					171,012
Deferred tax assets, net				-					4,190
Income tax receivable				10,233					9,332
Other receivables				14,233					11,989
Prepaid expenses and other assets				26,334					30,156
Total current assets				445,949					595,408
Property and equipment, net				49,490					68,288
Intangible assets, net				82,297					97,337
Goodwill				1,973					2,044
Deferred tax assets, net				6,608					17,886
Other assets				21,703					25,968
Total assets		$		608,020			$		806,931
LIABILITIES AND STOCKHOLDERS’ EQUITY
Current liabilities:
Accounts payable		$		63,336			$		42,923
Accrued expenses and other liabilities				91,835					80,216
Deferred tax liabilities, net				-					11,869
Accrued restructuring				738					4,511
Income taxes payable				6,416					9,078
Current portion of long-term borrowings and capital lease obligations				4,772					5,288
Total current liabilities				167,097					153,885
Long-term income tax payable				4,547					8,843
Long-term borrowings and capital lease obligations				1,627					6,381
Long-term accrued restructuring				230					348
Other liabilities				12,890					12,277
Total liabilities				186,391					181,734
Commitments and contingencies
Series A convertible preferred stock, par value $0.001 per share, 1,000,000 shares authorized, 200,000 shares issued and outstanding, redemption amount and liquidation preference of $203,000 and $203,067 as of December 31, 2015 and December 31, 2014, respectively				175,657					172,679
Stockholders’ equity:
Preferred stock, par value $0.001 per share, 4,000,000 shares authorized, none outstanding				-					-
Common stock, par value $0.001 per share, 250,000,000 shares authorized, 93,101,007 and  72,851,418 shares issued and outstanding, respectively, as of December 31, 2015 and 92,325,201 and 78,516,566 shares issued and outstanding, respectively, as of December 31, 2014				94					92
Treasury stock, at cost, 20,249,589 and 13,808,635 shares as of December 31, 2015 and December 31, 2014, respectively				(283,913	)				(200,424	)
Additional paid-in capital				353,241					345,732
Retained earnings				227,463					325,470
Accumulated other comprehensive loss				(50,913	)				(18,352	)
Total stockholders’ equity				245,972					452,518
Total liabilities, commitments and contingencies and stockholders’ equity		$		608,020			$		806,931

The following tables summarize our total revenue by channel for the three and twelve months ended December 31, 2015 and 2014:

		Three Months Ended December 31,						Change										Constant Currency Change (1)
		2015			2014			$					%					$					%
		(in thousands)
Wholesale:
Americas		$	35,581		$	39,628		$		(4,047	)			(10.2	)	%		$		(1,763	)			(4.4	)	%
Asia Pacific			37,166			29,149				8,017				27.5						10,045				34.5
Europe			17,412			21,514				(4,102	)			(19.1	)					(1,260	)			(5.9	)
Other businesses			125			187				(62	)			(33.2	)					(112	)			(59.9	)
Total wholesale			90,284			90,478				(194	)			(0.2	)					6,910				7.6
Retail:
Americas			44,912			47,129				(2,217	)			(4.7	)					(1,761	)			(3.7	)
Asia Pacific			28,703			29,852				(1,149	)			(3.8	)					850				2.8
Europe			8,126			10,465				(2,339	)			(22.4	)					(849	)			(8.1	)
Total retail			81,741			87,446				(5,705	)			(6.5	)					(1,760	)			(2.0	)
E-commerce:
Americas			22,160			16,995				5,165				30.4						5,327				31.3
Asia Pacific			10,412			7,467				2,945				39.4						3,405				45.6
Europe			4,081			4,087				(6	)			(0.1	)					546				13.4
Total e-commerce			36,653			28,549				8,104				28.4						9,278				32.5
Total revenues		$	208,678		$	206,473		$		2,205				1.1		%		$		14,428				7.0		%
Revenues:
Americas		$	102,653		$	103,752		$		(1,099	)			(1.1	)	%		$		1,803				1.7		%
Asia Pacific			76,281			66,468				9,813				14.8						14,300				21.5
Europe			29,619			36,066				(6,447	)			(17.9	)					(1,563	)			(4.3	)
Total segment revenues			208,553			206,286				2,267				1.1						14,540				7.0
Other businesses			125			187				(62	)			(33.2	)					(112	)			(59.9	)
Total consolidated revenues		$	208,678		$	206,473		$		2,205				1.1		%		$		14,428				7.0		%
(1) Reflects year over year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” above for more information.

		Year Ended December 31,						Change										Constant Currency Change (1)
		2015			2014			$					%					$					%
		(in thousands)
Wholesale:
Americas		$	210,887		$	228,615		$		(17,728	)			(7.8	)	%		$		(10,241	)			(4.5	)	%
Asia Pacific			255,897			290,610				(34,713	)			(11.9	)					(16,194	)			(5.6	)
Europe			123,131			147,561				(24,430	)			(16.6	)					1,886				1.3
Other businesses			1,096			794				302				38.0						194				24.4
Total wholesale			591,011			667,580				(76,569	)			(11.5	)					(24,355	)			(3.6	)
Retail:
Americas			197,306			206,053				(8,747	)			(4.2	)					(6,652	)			(3.2	)
Asia Pacific			136,320			159,464				(23,144	)			(14.5	)					(11,552	)			(7.2	)
Europe			44,873			60,309				(15,436	)			(25.6	)					(3,012	)			(5.0	)
Total retail			378,499			425,826				(47,327	)			(11.1	)					(21,216	)			(5.0	)
E-commerce:
Americas			68,017			55,247				12,770				23.1						13,434				24.3
Asia Pacific			32,274			23,836				8,438				35.4						10,256				43.0
Europe			20,829			25,734				(4,905	)			(19.1	)					(380	)			(1.5	)
Total e-commerce			121,120			104,817				16,303				15.6						23,310				22.2
Total revenues		$	1,090,630		$	1,198,223		$		(107,593	)			(9.0	)	%		$		(22,261	)			(1.9	)	%
Revenues:
Americas		$	476,210		$	489,915		$		(13,705	)			(2.8	)	%		$		(3,459	)			(0.7	)	%
Asia Pacific			424,491			473,910				(49,419	)			(10.4	)					(17,490	)			(3.7	)
Europe			188,833			233,604				(44,771	)			(19.2	)					(1,506	)			(0.6	)
Total segment revenues			1,089,534			1,197,429				(107,895	)			(9.0	)					(22,455	)			(1.9	)
Other businesses			1,096			794				302				38.0						194				24.4
Total consolidated revenues		$	1,090,630		$	1,198,223		$		(107,593	)			(9.0	)	%		$		(22,261	)			(1.9	)	%
(1) Reflects year over year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. See “Use of Non-GAAP Financial Measures” above for more information.

 

CROCS, INC. SUBSIDIARIES
RETAIL STORE COUNTS (UNAUDITED)
		September 30, 2015		Opened		Closed		December 31, 2015
Company-operated retail locations
Type
Kiosk/store in store		98		2		2		98
Retail stores		279		5		9		275
Outlet stores		180		6		-		186
Total		557		13		11		559
Operating segment
Americas		198		1		3		196
Asia Pacific		256		12		7		261
Europe		103		-		1		102
Total		557		13		11		559

		December 31, 2014		Opened		Closed		December 31, 2015
Company-operated retail locations
Type
Kiosk/store in store		100		11		13		98
Retail stores		311		15		51		275
Outlet stores		174		16		4		186
Total		585		42		68		559
Operating segment
Americas		210		4		18		196
Asia Pacific		258		36		33		261
Europe		117		2		17		102
Total		585		42		68		559

CROCS, INC. AND SUBSIDIARIES
RETAIL
(STORES ONLY)
COMPARABLE STORE SALES
(UNAUDITED)
	Constant Currency (2)			Constant Currency (2)
	Three Months Ended			Three Months Ended
	December 31, 2015			December 31, 2014
Comparable store sales (1)
Americas	(3.4	)	%	(3.3	)	%
Asia Pacific	4.8		%	(2.5	)	%
Europe	5.7		%	1.1		%
Global	0.1		%	(2.4	)	%
	Constant Currency (2)			Constant Currency (2)
	Year Ended			Year Ended
	December 31, 2015			December 31, 2014
Comparable store sales (1)
Americas	(3.2	)	%	(4.4	)	%
Asia Pacific	(4.5	)	%	(4.7	)	%
Europe	3.0		%	0.7		%
Global	(2.8	)	%	(3.7	)	%
(1)  Comparable store status is determined on a monthly basis. Comparable store sales begin in the thirteenth month of a store’s operation. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. Comparable store sales exclude the impact of our e-commerce channel revenues and are calculated on a currency neutral basis using historical quarterly average currency rates.
(2) Reflects quarter-over-quarter and year-over-year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. Constant currency is a measure utilized by management in which current period results have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends by excluding the impact of foreign currency exchange rate fluctuations. We do not suggest that investors should consider this non-GAAP measure in isolation from, or as a substitute for, financial information prepared in accordance with U.S. GAAP.

CROCS, INC. AND SUBSIDIARIES
DIRECT TO CONSUMER
(INCLUDES RETAIL AND E-COMMERCE)
COMPARABLE STORE SALES
(UNAUDITED)
	Constant Currency (2)		Constant Currency (2)
	Three Months Ended		Three Months Ended
	December 31, 2015		December 31, 2014
Comparable store sales (1)
Americas	6.3	%	(2.7	)	%
Asia Pacific	15.2	%	10.1		%
Europe	13.9	%	(5.4	)	%
Global	9.8	%	0.5		%
	Constant Currency (2)		Constant Currency (2)
	Year Ended		Year Ended
	December 31, 2015		December 31, 2014
Comparable store sales (1)
Americas	3.3	%	(3.8	)	%
Asia Pacific	3.0	%	0.6		%
Europe	7.8	%	(0.6	)	%
Global	3.9	%	(1.9	)	%
(1)  This includes both e-commerce and retail comparable store sales. Comparable store status is determined on a monthly basis. Comparable store sales begin in the thirteenth month of a store’s operation. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce revenue is based on same site sales period over period. Comparable store sales and e-commerce channel revenues and are calculated on a currency neutral basis using historical quarterly average currency rates.
(2) Reflects quarter-over-quarter and year-over-year change as if the current period results were in “constant currency,” which is a non-GAAP financial measure. Constant currency is a measure utilized by management in which current period results have been restated using prior year average foreign exchange rates for the comparative period to enhance the visibility of the underlying business trends by excluding the impact of foreign currency exchange rate fluctuations. We do not suggest that investors should consider this non-GAAP measure in isolation from, or as a substitute for, financial information prepared in accordance with U.S. GAAP.

Investor Contact: Brendon Frey, ICR
(203) 682-8200
Brendon.Frey@icrinc.com

Media Contact: Katy Michael/Crocs Inc.
(303) 848-7000
kmichael@crocs.com