Crocs, Inc. Launches New #FindYourFun Integrated Marketing Campaign
March 30 2015 - 4:05PM
Crocs, Inc. (Nasdaq:CROX) today announced the launch of its first
global integrated marketing campaign. The #FindYourFun campaign
will be executed in the U.S., U.K., Germany, Japan, China and South
Korea and encourages consumers to #FindYourFun through innovative
imagery featuring Crocs' iconic clog.
Photos accompanying this release are available at
http://www.globenewswire.com/newsroom/prs/?pkgid=31765
http://www.globenewswire.com/newsroom/prs/?pkgid=31768
http://www.globenewswire.com/newsroom/prs/?pkgid=31769
The #FindYourFun campaign is the company's largest marketing
investment in the brand's 12-year history. The campaign launches on
March 30 and will run throughout 2015. The campaign will first come
to life through digital, out of home and social media channels. In
May, the campaign will extend to broadcast channels.
The campaign's whimsical and inspiring imagery incorporates
Crocs' iconic clog into some of the world's most recognizable
landmarks and destinations. From Las Vegas and Times Square to
Shibuya Crossing in Tokyo and Piccadilly Circus in London, from
Shanghai and Seoul to Hamburg and Berlin, Crocs' clog silhouette
will appear in new and unexpected places, evoking feelings of fun
and comfort along the way.
The campaign is the first created by McKinney, Crocs' global
agency-of-record since November 2014.
"At its core, the Crocs brand has always been about fun," said
Terence Reilly, vice president of global marketing for Crocs.
"Consumers around the world are going to be seeing a lot of us, and
this campaign is designed to engage them in ways that celebrate our
iconic clog and the unique fun-loving nature of the Crocs brand,
while also highlighting our broad portfolio of other colorful and
comfortable styles."
By making a familiar tagline a call to action, #FindYourFun will
create momentum on social media to support all campaign components,
including television, digital, out-of-home, social and
experiential.
"#FindYourFun is more than an ad campaign," said Peter
Nicholson, McKinney executive creative director. "It's a crusade to
encourage people to find the fun in everything they do."
To learn more about Crocs or to find a Crocs store near you,
visit Crocs.com.
About Crocs, Inc.
Crocs, Inc. (Nasdaq:CROX) is a world leader in innovative casual
footwear for men, women and children. Crocs offers a broad
portfolio of all-season products, while remaining true to its core
molded footwear heritage. All Crocs™ shoes feature Croslite™
material, a proprietary, revolutionary technology that gives each
pair of shoes the soft, comfortable, lightweight, non-marking and
odor-resistant qualities that Crocs fans know and love. Crocs
celebrates the fun of being a little different and encourages fans
to "Find Your Fun" in every colorful pair of shoes. Since its
inception in 2002, Crocs has sold more than 300 million
pairs of shoes in more than 90 countries around the world.
Get social with Crocs – www.crocs.com, www.facebook.com/crocs,
www.twitter.com/crocs, www.pinterest.com/crocsshoes.
About McKinney
Founded in 1969, McKinney's mission is to help our clients by
creating big ideas that grab people emotionally and change the way
they think, feel and behave. McKinney is recognized for having one
of the most innovative business models in the industry, focusing on
delivering influence through creativity. The agency has been
honored by the industry's most prestigious award shows, including
the Cannes Lions, the Effies, the One Show and the One Show
Interactive, and the IAB MIXX Awards (including two Best in Show).
Named an Agency to Watch and one of the Best Places to Work in
Marketing & Media by Advertising Age, McKinney is also one of
One Magazine's agencies setting the standard for creativity. In
addition to Crocs, the agency's clients include Samsung,
Nationwide, Nationwide Financial, ESPN, Travelocity,
Sherwin-Williams, CarMax, Sennheiser, Mentos, Big Boss Brewing,
Dognition and Urban Ministries of Durham. McKinney is part of Cheil
Worldwide, one of the world's leading marketing communications
networks with 44 offices in 37 countries. One agency with two
doors, McKinney has offices in Durham, North Carolina, and in New
York. To learn more, visit mckinney.com and follow @mckinney.
The photos are also available at Newscom, www.newscom.com,
and via AP PhotoExpress.
CONTACT: Media Contacts:
Katy Michael/Crocs, Inc.
(303) 848-7000
kmichael@crocs.com
Janet Northen/ McKinney
(919) 313-4062
janet.northen@mckinney.com
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