LIVERMORE, Calif., July 30, 2015 /PRNewswire/ -- Taylor Swift's
The 1989 World Tour is coming to Levi's Stadium on
August 14-15 and as lead sponsor,
Comcast is offering local fans an unprecedented experience, from
couch to concert. At the show, attendees can visit the
"Xfinity Zone" and at home, fans have access to an unprecedented On
Demand library of content featuring the seven-time GRAMMY
winner.
"Taylor Swift is a global superstar and her fans have an
unrivaled passion for everything she touches," said Todd Arata, VP, Brand Marketing, Comcast Cable.
"And now, Xfinity and Taylor Swift are coming together to bring
Taylor fans an experience they can't get anywhere else."
At each U.S. concert venue, Xfinity will host a backstage lounge
called "Loft '89," where select Xfinity customers and concertgoers
will have an opportunity to go on backstage tours and attend a
meet-and-greet with Taylor. At select tour locations, the brand
will also create an "Xfinity Zone," where concertgoers will have an
opportunity to experience the best of Xfinity, including the X1
Entertainment Operating System and the new Voice Remote. Visitors
can also have fun with a photo booth that enables fans' photos to
be super-imposed onto backgrounds featuring the singer.
"Throughout the tour we'll also surprise fans with ticket
giveaways, signed merchandise and more, including a lip sync
competition among fans for the chance to meet Taylor herself,"
added Arata.
As a part of the sponsorship, Xfinity has built an Xfinity On
Demand experience including videos that give viewers a behind the
scenes look of The 1989 World Tour. Customers also have
On-Demand access to a curated collection of movies, TV shows and
talk show appearances featuring Taylor as well her music
videos.
Xfinity is the lead sponsor of all U.S. tour dates on The
1989 World Tour, which began on May
20 in Bossier City, LA and
ends on October 31 in Tampa, FL.
More information about the Taylor Swift sponsorship can be found
at xfinity.com/1989.
About Taylor Swift
Taylor Swift is the only artist in
history to have three albums selling over one million copies in
their first week of release (2010's Speak
Now, 2012's RED and
2014's 1989), is the all-time leader on RIAA's digital
singles chart, the only artist to have two singles hit No. 1 on
Billboards HOT 100 Chart in 2014 and 1989 was the
highest selling album of 2014, to date selling over seven million
albums worldwide. Taylor, a seven-time GRAMMY winner, is a singer,
songwriter and the youngest winner in history of the music
industry's highest honor, the GRAMMY Award for Album of the
Year and the inaugural recipient of
AMA's Dick Clark Award for Excellence.
Taylor has an album on Rolling Stone's prestigious The
50 Greatest Albums of All Time (by women) list, she is
Billboard's youngest-ever Woman of the Year and
the only artist to have been awarded this honor twice, Time
magazine has named her one the of the 100 Most Influential
People in the world and one of only eight candidates for
their most prestigious honor, 2014 Person of the
Year. Taylor has career record sales of over 40 million
albums and more than 130 million song downloads worldwide, and has
had singles top the pop and country radio charts around the
globe. 1989 sold almost 1.3 million copies in the
U.S. in its first week making it the highest selling album release
since 2002 and the only album to go platinum in 2014, topping
Billboard's Top 200 charts and iTunes' sales charts in 97 countries
on its release. 1989 has sold seven million copies
globally and continues to top Billboard Top 200. Her
current No. 1 single, "Style," is the third consecutive
chart-topping release from 1989.
About Comcast Corporation:
Comcast Corporation
(Nasdaq: CMCSA, CMCSK) is a global media and technology company
with two primary businesses, Comcast Cable and NBCUniversal.
Comcast Cable is the nation's largest video, high-speed Internet
and phone provider to residential customers under the XFINITY brand
and also provides these services to businesses. NBCUniversal
operates news, entertainment and sports cable networks, the NBC and
Telemundo broadcast networks, television production operations,
television station groups, Universal Pictures and Universal Parks
and Resorts. Visit www.comcastcorporation.com for more
information.
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SOURCE Comcast Corporation