QINGDAO, China--China's Dalian Wanda Group Corp. plans to set up a 1 billion yuan (about $163 million) annual fund to lure movie producers to a planned multibillion-dollar studio project that it hopes will result in a Chinese version of Hollywood.

Wang Jianlin, chairman of the property-and-entertainment conglomerate and one of China's richest men, said the company would work with the private sector to annually provide the funding for film and TV production at the Oriental Movie Metropolis, a studio project Wanda broke ground on last year.

The Chinese coastal city of Qingdao will also provide funding, Wanda said. Wanda initially said Qingdao would provide half the funding, though company officials later said the amount was unspecified.

The planned fund is part of what Mr. Wang has said is a plan to recreate Hollywood in China.

Standing in front of a room of film producers and studio executives--including David Glasser, chief operating officer of Weinstein Co., film deal maker John Sloss and Zhang Qiang, the newly tapped head of Alibaba Group Holding Ltd.'s production arm--Mr. Wang touted the access to funds and facilities that the industry would find in Qingdao.

"If you don't go to China, where will you go?" Mr. Wang said

He added that a district government within Qingdao is promising subsidies of up to 10% of a production studio's annual revenue.

Wanda last year announced a 30-billion-yuan to 50-billion-yuan investment in an entertainment center in Qingdao that will partially open in 2016 and will include a theme park, a film museum, a wax museum and a massive film studio.

A number of other Chinese companies and cities have announced plans to set up facilities to lure the entertainment industry. Mr. Wang says he is putting his money where his mouth is to ensure that the project takes off. "The Oriental Movie Metropolis will certainly succeed," he said.

Last September, he flew out Hollywood stars Leonardo DiCaprio, Catherine Zeta-Jones and Nicole Kidman, as well as David Kosse, then-president of the international division of Comcast Corp.'s Universal Pictures, and Ralph Alexander, a senior executive vice president of Sony Corp.'s entertainment international operations, to attend the groundbreaking. Mr. Wang said the film studio would be the world's largest and told producers that they would benefit from its planned research-and-development and special effects centers.

Wanda says it has already made inroads in film projects, signing a deal late last year with Weinstein Co. to produce "Southpaw," a boxing film starring actor Jake Gyllenhaal. Wanda, which owns U.S. theater chain AMC Entertainment Group, is also setting up a base for entertainment investments as part of a $1.2 billion real-estate development in Los Angeles.

Write to Laurie Burkitt at laurie.burkitt@wsj.com

Subscribe to WSJ: http://online.wsj.com?mod=djnwires

Comcast (NASDAQ:CMCSK)
Historical Stock Chart
From Mar 2024 to Apr 2024 Click Here for more Comcast Charts.
Comcast (NASDAQ:CMCSK)
Historical Stock Chart
From Apr 2023 to Apr 2024 Click Here for more Comcast Charts.